Associate Director of Parent Engagement

Department leadership and project management

• Serve as department project manager, overseeing daily workflow, priorities, and timelines across the communications team
• Conduct employee appraisals and provide ongoing coaching, support, and performance feedback
• Meet regularly with team members to monitor progress, resolve challenges, and ensure deadlines and quality standards are met
• Report weekly to the Director of Communication on project status, risks, and upcoming needs
• Represent the Director of Communication at leadership and external stakeholder meetings, as needed

Strategic planning, content, and editorial oversight

• Oversee the editorial calendar, ensuring alignment with school priorities and strategic goals
• Develop content strategies and recommendations informed by data and analytics
• Edit and approve copy for print and digital collateral, including newsletters, correspondence, press materials, and advertising
• Direct the production of major publications, including Journeys, annual report, and other key content pieces
• Work in partnership with school leadership—including the superintendent, principals, and deputy principals—to develop strategic, responsive content (videos, letters, etc.) that addresses community needs and advances schoolwide priorities
• Lead the multi-lingual translation/interpretation work for strategic messaging across campus

Major initiatives and campaign leadership

• Lead admissions communications in partnership with the Admissions Director to support enrollment goals
• Develop and oversee integrated marketing campaigns across print, digital, and branding channels
• Manage advertising for admissions events and recruitment initiatives
• Lead communications for the SAS Reimagined campus upgrade project, overseeing messaging, website development, and launch events to ensure clarity, alignment, and strong community engagement
• Develop and oversee written, visual, and multimedia content
• Manage messaging and storytelling for advancement and the capital campaign
• Manage related web pages and ensure timely, accurate community updates
• Collaborate regularly with facilities and construction teams to align messaging

Operations, budget, and vendor management

• Recommend and implement improvements to communications processes and workflows
• Manage external vendors, including marketing, advertising, photographers, and videographers
• Collaborate on department budgeting and recommend effective use of resources
• Maintain and update analytics dashboards to inform decision-making

Digital and brand stewardship

• Apply expertise in design, layout, web, social media, and related technologies to ensure a consistent, professional, and engaging school presence across platforms
• Perform other duties as assigned in support of schoolwide communications goal

Position Requirements & Qualifications

• Exceptional communication skills

○ A passion for storytelling

○ Ability to write for diverse audience segments in different formats (feature article, news items, principal/superintendent letters)

○ Understanding of current industry trends and best practices for sharing messages across traditional and digital platforms

○ Sharp eye for how design impacts messaging

• Minimum of a bachelor's degree required
• 10+ years of communication experience working in a large complex environment, preferably with a portion of that experience in education

○ Understanding of the PS-12 American curriculum and the challenges faced by international schools is a plus

• Chinese and additional language skills are a plus
• Proven ability to manage multiple complex projects simultaneously
• Experience in a multicultural, high-performance, educational environment
• Proven ability to lead a diverse team in day-to-day operations

○ Strong leadership skills, demonstrating the ability to motivate, engage, and influence stakeholders

• Ability to work successfully alone and in a team environment
• Ability to work collaboratively with other senior-level leaders on projects tailored to the needs of various stakeholder groups
• Flexibility to work nights, weekends, and during school vacations
• Competence in current school systems and technology (Google Suite, Adobe Creative Suite, FinalSite, Veracross) and the ability to quickly learn new systems as they are introduced
• Strong understanding of principles of persuasion, marketing, and advertising
• Working knowledge of policies, procedures, and operations at SAS is a plus