Assistant Vice President, Revenue Management & Pricing Strategy

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore's Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Job Duties and Responsibilities:

The Assistant Vice President (AVP), Revenue Management & Pricing Strategy is the enterprise owner of Revenue Management (RM) for Mandai as a precinct.

This role designs, governs, and runs Mandai's guest-led, data-driven pricing and yield strategy, working closely with the following Divisions – Marketing, Sales, Finance, Operations, and leveraging Guest Intelligence & Enterprise Data Warehouse.

1. Enterprise Revenue Management Strategy

• Design and implement Mandai's Revenue Management framework across parks, products, and segments
• Define pricing principles, fences, and yield layers (base price, peak/off-peak, bundles)
• Lead the transition from single-park pricing to precinct-wide pricing logic
• Establish pricing guardrails to prevent ad-hoc discounting

2. Pricing Governance & Cross-Functional Leadership

• Secretariat of Pricing & Offer Governance forums
• Partner closely with:

Marketing (offers, campaigns, positioning)

Sales (trade pricing, corporate, wholesale)

Finance (revenue targets, margin, forecasting)

Operations (capacity, staffing, guest flow)

• Act as the neutral arbiter between growth, brand, and profitability

3. Data-Driven Pricing & Yield Optimisation

• Use Data to:

Analyse demand, booking curves, and guest behaviour

Build pricing scenarios and what-if models

Track pricing performance, elasticity, and yield

• Translate data into clear commercial recommendations for leadership
• Partner the Enterprise Data team to evolve RM dashboards and models

4. Guest-Led Pricing & Value Protection

• Integrate Guest Value Index, reviews, NPS, and brand health into pricing decisions
• Ensure pricing actions align with perceived value and experience quality
• Identify when issues are experience problems, not price problems
• Protect flagship products (e.g. Night Safari) from yield erosion

5. Product, Bundle & Precinct Economics

• Work with Product and Digital Commerce teams on:

Destination Pass pricing

Bundling logic across parks

Membership and subscription pricing

• Optimise attach rates, length of visit, and total guest value
• Evaluate new products and attractions from a RM and yield perspective

6. Capability Building & RM Operating Model

• Build RM capability and discipline across the organisation
• Define RM processes, cadence, and decision rights
• Coach Marketing, Sales, and Ops on RM principles
• Help Mandai mature towards best-practice RM over time

Success Measures (KPIs):

1. Revenue yield per guest
2. Incremental revenue uplift vs base pricing
3. Reduction in discount leakage
4. Improved demand smoothing (peak vs off-peak)
5. Adoption of RM recommendations by Marketing & Sales
6. Alignment between Guest Value Index and pricing outcomes

Job Requirements:

1. Experience

• 10–15+ years in Revenue Management, Pricing, or Commercial Strategy
• Background in:

Attractions / Theme Parks

Airlines

Hospitality

OTAs

• Proven experience partnering Marketing, Sales, and Finance

2. Skills & Capabilities

• Deep understanding of RM principles and yield management
• Strong commercial judgement and stakeholder management
• Data-literate and comfortable using enterprise data platforms
• Ability to translate analytics into executive decisions
• Comfortable operating at enterprise and precinct level

3. Leadership Style

• Influential, not hierarchical
• Comfortable saying no to bad discounting
• Guest-centric and brand-protective
• Structured, calm, and credible in EXCO settings