Assistant Vice President, Product & Distribution

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.

In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.

Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan's leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Product Development

During this rotation, the trainee will gain exposure to endtoend product development, including:

• Understanding marketing strategy in product development, including brand and concept creation.
• Supporting customer needs analysis, segmentation, target setting, and insights gathering.
• Conducting market research, competitor analysis, and data interpretation to inform product direction.
• Learning sales strategies by channel and contributing to sales plan development.
• Understanding customersatisfactionimproving measures, including aftersales service systems.
• Supporting postlaunch monitoring through data collection and improvement activities based on customer feedback.

Key Competencies Developed:

• Product strategy, research & insights, commercial thinking, crossfunctional collaboration.

Distribution

• Gain insights into FA performance assessment frameworks, training programs, team structures, and sales support activities.
• Understand promotional initiatives for FA and customers
• Conduct interviews and study FA motivation levers including KPI and targetsetting methods.
• Learn the full FA sales cycle-from initial contact to contract closing-including relationship building, need stimulation, living cost calculation, proposal, and closure.

Key Competencies Developed:

• Distribution strategy, sales enablement, customer engagement, advisory operations.

Qualifications & Attributes

• Bachelor's degree in Business, Economics, Marketing, Finance, or equivalent
• Strong analytical mindset and curiosity for customer insights and product strategy.
• Clear communication skills and ability to collaborate across functions
• Selfmotivated with a growth mindset and willingness to learn.

If you find yourself able to demonstrate the criteria above, apply with us now. We look forward to your application.