About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Manager/AVP, TMRW Digital Engagement
Support Digital Product Launches to Drive Engagement and Security Education
Position Overview
The Manager/AVP, TMRW Digital Engagement, will play a pivotal role in supporting the launch of new digital products and services. This individual will be responsible for developing and executing strategies that drive digital engagement, enhance user adoption, and promote security best practices among customers. The ideal candidate is passionate about digital innovation, customer experience, and security education.
Key Responsibilities
- Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
- Collaborate with Digital platform and Marketing on digital security. From security feature launches to creating and delivering content to raise awareness and education of digital security features and anti-scam measures to mitigate risks for customers.
- Manage security communication alert protocols across digital channels.
- Monitor and analyze digital engagement metrics, identifying opportunities for improvement and reporting on campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in product marketing, preferably within financial services or technology sectors.
- Good understanding of digital security best practices and customer education techniques.
- Excellent communication, project management, and analytical skills.
- Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
- Experience with digital analytics tools and campaign management platforms is a plus.
Key Competencies
- Strategic thinking and problem-solving
- Customer-centric mindset
- Ability to translate complex concepts into clear, actionable messages
- Adaptability and agility in a fast-paced environment
- Passion for digital innovation and education
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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