This role will independently lead and support External & Internal Communication efforts, CSR initiatives and content development to build corporate brand reputation and value.
External Communications
- Develop and execute corporate PR campaigns to enhance visibility and positive perception of our brand across multiple lines of business and channels
- Work with stakeholders to develop opportunities to proactively raise our media profile, industry thought leadership position and executive profiling of our senior leadership team
- Engage and manage relations with media, industry, and other relevant stakeholders to promote our corporate and business profile
- Deliver counsel and communications support to issues management and execute appropriate response plans to manage reputational risks
- Manage executive profiling and corporate LinkedIn profile
- Develop suite of corporate content such as Corporate Annual Report, corporate profiles, branded collaterals and social content
Internal Communications
- Craft articles and content pieces to keep financial representatives and employees updated on the group-wide initiatives across markets
- Develop executive communications, including but not limited to speeches and thought leadership features, tailored to specific audiences
- Support change management with communication toolkits
CSR
- Manage CSR programs and activities to build positive reputation aligned with the Group Sustainability strategy
- Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
- Degree in Communications or equivalent
- Minimum 8 years of relevant experience
- Digitally savvy in leveraging new mediums and formats to drive PR results and ability to produce engaging materials
- Possess strong verbal and excellent written communication skills
- Ability to build strong partnerships across all areas of the organization and with colleagues at all levels
- Exposure in BFSI environments will be an advantage
- High level of integrity, take accountability of work and good attitude over teamwork
- Take initiative to improve current state of things and adaptable to embrace new changes
How You Succeed
- Champion and embody our Core Values in everyday tasks and interactions.
- Demonstrate high level of integrity and accountability.
- Take initiative to drive improvements and embrace change.
- Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
- Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
Who We Are
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of AA- by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
To All Recruitment Agencies
Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.
Work Locations
SG-GE Centre
Job
Marketing
