Assistant Trade Marketing Manager

Main Duties and Responsibilities

. Plan and execute Trade Marketing strategies for assigned brands.

. Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage's portfolio.

Sales Analysis and Insights

. Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.

. Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

. Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.

. Liaison with brand principals to map out channel strategies and execution plans.

. Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

. Track competitor activities and pricing.

. Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

. Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

. Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

. Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.

. Prepare business decks and collate products information for launch presentations.

. Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

. Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.

. Contribute with promotional/trade ideas to achieve brand's visibility, distribution and sales objectives.

Cross-Functional Coordination

. Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.

New Product Launch Support

. Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

. Perform any additional tasks as assigned.

Requirements

. Creative thinker with strong understanding of consumer insights.

. Highly organized, meticulous and resourceful.

. Excellent communication skills.

. Minimum 5 years experience in a B2B or B2C marketing roles.

. FMCG experience is a must-have