Main Duties and Responsibilities
- Plan and execute Trade Marketing strategies for assigned brands.
- Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage's portfolio.
Sales Analysis and Insights
- Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
- Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.
Channel Strategy and Promotions
- Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
- Liaison with brand principals to map out channel strategies and execution plans.
- Liaison with external agencies for promoters, sampling and other trade events.
Market Intelligence
- Track competitor activities and pricing.
- Prepare monthly reports on accounts and brand performance, along with analysis and commentary.
Forecast Accuracy
- Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.
Business Acumen
- Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.
Account Development Support
- Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.
- Prepare business decks and collate products information for launch presentations.
- Liaison with external parties for creation of marketing and trade collaterals.
Promotion Effectiveness
- Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.
- Contribute with promotional/trade ideas to achieve brand's visibility, distribution and sales objectives.
Cross-Functional Coordination
- Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.
New Product Launch Support
- Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.
Other Duties
- Perform any additional tasks as assigned.
Requirements
- Creative thinker with strong understanding of consumer insights.
- Highly organized, meticulous and resourceful.
- Excellent communication skills.
- Minimum 5 years experience in a B2B or B2C marketing roles.
- FMCG experience is an advantage.
