Sales Team Management
- Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.
- Plan and optimize routing schedules to maximize market coverage and productivity.
- Conduct regular field visits to monitor execution standards, service levels, and team performance.
- Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.
- Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.
- Manage sales incentives and commission schemes to motivate and drive results.
Trade Management
- Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.
- Ensure effective execution and retailer support for promotions and campaigns.
- Gather structured feedback from the field team on trade activations, assess effectiveness, and recommend improvements for future initiatives.
- Lead negotiations for space-buy renewals and new product placements.
Logistics & Supply Chain Coordination
- Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
- Work closely with warehouses and retailers distribution centres to ensure timely delivery of goods.
Cross-Functional Collaboration
- Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
- Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.
Requirements
- Diploma in Business, Sales & Marketing, or a related discipline.
- Minimum 5 years of sales experience in the FMCG industry.
- Proven track record in managing and leading field sales teams.
- Strong leadership, people management, and coaching skills.
- Excellent communication and stakeholder management capabilities.
- Solid understanding of modern trade operations and retail execution.
- Strong planning, coordination, and problem-solving skills.
- Proficient in Microsoft Office applications.
- Possession of own vehicle is preferred as the role requires regular travel for site visits.
