Assistant Sales Manager / Senior Sales Executive (Cantonese Speaking)

Salary

5,000 SGD 6,000 SGD

Industry

Manufacturing(Food), Trading Firm

Job Description

Our client is a multinational food trading company partnering with a listed Japanese firm. They are seeking an Assistant Sales Manager / Senior Sales Executive to drive sales growth and expand the company's presence across Southeast Asia.

This role reports directly to the Senior Manager.

Territory: Hong Kong
Business Trips: Approximately once a month to Hong Kong (1-week stay)
Clients: Distributors in the assigned territory
Products: Processed Foods

Responsibilities

1) Deliver sales targets
- Support quarterly and annual account strategies to achieve revenue, volume, and margin targets for Hong Kong and Macau under the direction of the Sales Manager.
- Track sales performance by channel and SKU. Consolidate insights and propose corrective actions to the Sales Manager and distributors with clear timelines.
- Monitor competitor activities, pricing and in-market executive, and provide regular market updates to support decision-making and account actions.
- Collect and consolidate distributor/customer feedback on product performance, pack formats and promotion outcomes.
- Share recommendations with the Sales Manager to support in-market priorities and target delivery.
- Support ad-hoc analysis requested by the Sales Manager (e.g., SKU performance, promo effectiveness, distributor/channel opportunities) to inform account execution.

2) Manage distributor relationship
- Build and maintain strong working relationships with distributor's key decision makers and sales teams.
- Negotiate listings, promotions and trade initiatives with distributor and downstream customers (retailers/restaurants) within the approved trade terms and authority limits.
- Support issue resolution on payment and non-routine commercial matters with Finance and the distributor.

3) Grow in-market distribution and channel coverage via distributor
- Work with distributor to improve channel coverage Work with the distributor to improve channel coverage (e.g., modern trade, general trade, foodservice, e-commerce where applicable) and drive numeric/weighted distribution for priority SKUs.
- Conduct joint customer calls with the distributor to key retailers and foodservice accounts to secure new listings and improve shelf/menu presence.
- Support distributor activation in-store (visibility, merchandising standards, sampling where relevant) to improve sell-out and reorder rates.

4) Manage account administration
- Coordinate pricing and promotion documentation, claims and rebate processes to ensure compliance with internal governance and approval workflows.
- Maintain accurate account records, agreements and supporting documentation.
- Prepare account performance reports for reviews (sales, trade spend, claims, outstanding AR items) and follow up action items.

5) Coordinate supply, forecasting and inventory level
- Provide rolling forecasts and market updates to support supply planning.
- Monitor distributor inventory health (days of stock, ageing/expiry risk) and coordinate corrective actions with Supply Chain and the distributor.
- Track service performance and drive follow-up with internal teams and the distributor.

6) Execute digital marketing & social media activities
- Support Hong Kong digital marketing execution aligned to brand priorities and distributor/channel needs (e.g., seasonal pushes, new listings, campaign periods).
- Manage basic social content planning and coordination (monthly content calendar, asset requests, translations/localisation coordination, posting schedule with internal team/agency/distributor where applicable).
- Coordinate creative and asset development (product visuals, key messages, short-form content) ensuring compliance with brand guidelines and any regulatory/claim requirements.
- Monitor basic performance metrics (reach, engagement, traffic leads where available) and produce monthly summaries with learnings and recommendations.
- Support community management workflow (routing queries to the right team, response templates, escalation for complaints/quality issues).

Requirement

Requirements & Preferences

(Must)
- Diploma or above in a related field
- Minimum 5 - 8 years of regional sales experience in industries such as FMCG, Retail, Foodservice, or Food Manufacturing
- At least 3+ years managing or supporting distributor or key accounts (Hong Kong / North Asia experience
preferred).
- Experience as a Key Account Manager dealing with distributors or direct selling to clients, customers, or retailers
- Fluency in English and Cantonese (listening, speaking, and writing) for client communication
- Willingness to travel to Hong Kong once a month

English Level

-

Other Language

-

Benefit

What you will receive
- AWS
- Variable Performance Bonus (based on company's & individual performances)
- Annual Leave: 13 days (Executive) / 14 days (Managerial)
- Medical Leave
- Comprehensive Medical Insurance Coverage
- Reimbursement of business trip expenses (transportation, hotel, meals)
- Grab transportation expenses in Singapore reimbursable

Working Hour

8:45 17:45

Holiday

-

Job Function