Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, 'Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.
What You'll Do
Marketing Communications/ Campaign Management
- Develop and implement 360 integrated marketing communications campaigns and programs for product portfolio (ATL/BTL marketing communications, campaign materials, POSM production), inclusive of channel marketing.
- Deliver campaigns on time, and in line with agreed KPI's.
- Manage agency partners to deliver on campaigns, events, and product launches.
- Maintain brand and image consistency across all communications and campaigns.
- Plan and implement consumers, trade events, promotions and 3rd party collaborations with qualitative executions to maximize branding and commercial returns.
Report/Admin Management
- Marketing budget planning and registering.
- Quotation and invoice management.
- Campaign performance analysis with an always-on approach to optimise marketing efficiencies.
- Post campaign report analysis – weekly, monthly campaign/ Marketing report, best practices etc.
Stakeholder management
- Developing & gaining internal alignment of marketing strategies across multiple functional teams, local & international stakeholders.
- Execute sales and marketing activities in consensus with HQ.
- Work closely with Product Management, Digital Marketing, PR & social media/ Corporate Marketing teams to develop IMC strategy and campaigns for product portfolio, and for reporting purposes - ATL/BTL, digital, paid social advertising etc.
- Manage and work with agencies to deliver on campaigns, events, and product launches - media, creative, events, marketing agencies etc.
- Point of contact for branch offices for product/brand marketing related matters.
What You Must Have
- Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.
- Min 5 years of relevant experience.
- Demonstrate competence in use of Microsoft Office software suite, especially PowerPoint , Word, Excel, Electronic mail.
- Excellent written communication skills including letter writing and verbal communication skills, particularly dealing with people of diverse cultural backgrounds.
Nice if you have
- Ability to manage multiple tasks in a fast-paced environment.
- Experience in dealing with external suppliers.
- Strong analytical and problem-solving skills.
- Able to handle ambiguity and high adaptability.
- Creative and Innovation
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.
