Join the Bacha Coffee team
Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...
Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.
The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.
Marketplace Management
- Work closely with marketplace agencies to drive sales performance, content optimisation, and advertising efficiency across all marketplaces Bacha Coffee works with like Amazon, Lazada, Tmall stores, etc.
- Set clear KPIs for third parties and agencies, monitor agency performance, and ensure timely delivery of campaigns, reports, and optimisations.
- Provide strategic direction to agencies based on business priorities and market insights.
- Manage and optimise marketplace storefronts to drive brand storytelling and product discovery Guide overseas partners (both subsidiaries and franchises) for the management of their local marketplaces and vet their campaign mechanics.
Sales & Performance Growth
- Monitor daily and weekly marketplace performance (sales, traffic, conversion, ROI) and analyse data to identify growth opportunities and implement strategies to improve performance.
- Plan and manage marketplace advertising strategies, including campaign structure, targeting, and budgets, while monitoring ROAS and optimising performance across all platforms.
- Assist in the development and implementation of creative marketing plans aligned with the corporate strategy and brand image, across multiple marketplace platforms.
- Collaborate closely with internal and external teams including Design, Marketing, Public Relations, Social, to develop and implement marketplace related collaterals and plans.
- Manage project timelines of each marketplace campaign and new marketplace launches (including subsidiaries and franchises).
- Ensuring marketing standards in each marketplace are adhered to and that marketing/design guidelines are respected by partners and marketplaces .
- Track customer reviews and feedback and implement solutions to improve customer experience and brand perception across all marketplaces.
Operations
- Support end-to-end inventory planning, including stock forecasting, placing replenishment orders, and coordinating closely with the Operations/Warehouse teams to ensure timely fulfilment and healthy stock levels across all marketplaces.
- Manage safety stock levels for peak sale periods (11.11, 12.12, Prime Day, etc.) to avoid OOS and overselling.
- Assist in shipment tracking to ensure flow in self-run marketplaces.
- Conduct regular stock reconciliations between marketplace portals and internal systems to ensure accurate listings and availability. Stay updated, and sharing market trends, best practices and innovations, proposing ideas and initiatives and new marketplace potentials.
Reporting
- Prepare reports on the performance of all the Marketplaces managed by HQ.
- Ensure all partners prepare and submit timely reports to HQ regarding the performance of the Marketplaces they manage.
KPIs
- Achieve agreed GMV and revenue growth targets across assigned marketplaces.
- Optimize product listings and conversion performance through pricing, content, and merchandising improvements.
- Ensure high product availability and proper inventory management for all active SKUs.
- Plan and execute marketplace campaigns and promotions in line with platform calendars and company targets.
- Maintain strong marketplace store health and compliance, including ratings, customer feedback, and platform policies.
Requirements:
- Bachelor degree in English, Communications, Digital Marketing, eCommerce, Business or similar equivalent with minimum 3-5 years of supervisory experience.
- Strong communication skills with excellent command of English, preferably mother tongue.
- Meticulous, adaptable, creative thinker who can work independently in a fast-paced environment.
- Proficient in MS Office, Google Ad Words and Meta applications.
- Media and internet savvy.
- Results-driven and able to work under pressure.
- Experience working in the luxury industry would be a plus.
- Understanding of Content Management Systems (CMS).
- Outstanding problem-solving skills and the ability to troubleshoot website issues in a fast-paced environment.
- Strong time and project management skills with the ability to multi-task.
Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.
