Kiztopia is one of Singapore's fastest-growing startups and the largest indoor children's playground brand in the region. We are looking for a dynamic and strategic Assistant Marketing Manager to join our Singapore team and drive impactful, integrated marketing efforts across the business.
In this role, you will play a key part in executing data-driven marketing strategies, strengthening brand positioning, and delivering high-performing campaigns that drive revenue, footfall, and customer engagement. You will work in a fast-paced environment that requires creativity, agility, and strong cross-team and cross-partner collaboration.
Highlights of what we offer:
- A dynamic, fun, and fast-paced work environment
- A close-knit and collaborative team culture
- Competitive employee benefits
- Strong opportunities for career growth and development
Roles and Responsibilities:
Role Overview
We are looking for a dynamic and driven Assistant Marketing Manager to lead and execute integrated, 360° go-to-market strategies across digital, retail outlets, partnerships, and performance channels. This role requires a highly hands-on marketer who can balance creativity with data, work cross-functionally with partners and malls, and drive measurable business outcomes in a fast-paced environment.
1. Integrated Marketing & 360° GTM Strategy
- Plan, execute, and optimise end-to-end 360° marketing campaigns across online, offline (outlets), social, and performance channels.
- Drive marketing efforts that increase brand awareness, footfall, revenue, and customer engagement.
- Ensure seamless integration across digital platforms, on-ground activations, and outlet promotions.
2. Digital, Social & Consumer Engagement
- Lead digital marketing initiatives across social media, paid media, CRM, and content marketing
- Develop and execute strategies to grow online communities, increase engagement, and drive conversions.
- Work closely with creative teams to deliver compelling and relevant content aligned with campaigns.
- Stay agile in responding to trends and optimise campaigns in real time
3. Partnerships & Influencer Marketing
- Collaborate with mall partners, brands, KOLs, and influencers to co-create campaigns and drive reach.
- Identify and manage strategic partnerships to expand Kiztopia's visibility and customer base.
- Execute influencer/KOL campaigns from sourcing to performance tracking.
4. CRM & Salesforce Management
- Leverage Salesforce (or similar CRM tools) to manage customer journeys, segmentation, and campaign performance
- Drive CRM initiatives, including email marketing, promotions, and retention strategies
- Ensure accurate tracking of customer data and campaign ROI
5. CRM & Salesforce Management
- Leverage Salesforce (or similar CRM tools) to manage customer journeys, segmentation, and campaign performance
- Drive CRM initiatives, including email marketing, promotions, and retention strategies
- Ensure accurate tracking of customer data and campaign ROI
6. Insights, Performance & Budget Management
- Track, analyze, and report on campaign performance across all channels with actionable insights.
- Monitor KPIs, including reach, engagement, conversion, and revenue impact
- Manage marketing budgets effectively and optimise spend to maximize ROI
- Conduct competitor and market analysis to inform strategic decisions
7. Creativity & Campaign Execution
- Bring strong creative thinking to develop innovative, engaging campaigns
- Thrive in a fast-paced, high-growth environment, adapting quickly to changes and new opportunities
- Work closely with designers and cross-functional teams to execute high-quality marketing assets
8. Leadership & Team Collaboration
- Support the development and mentoring of junior team members
- Work collaboratively across departments (operations, events, partnerships) to ensure campaign success
- Drive accountability and ownership in marketing deliverables and timelines
Job Requirements:
- 3-5 years of experience in marketing and management, with strong exposure to digital and integrated campaigns
- Proven ability to execute 360° marketing strategies that drive both online and offline results
- Experience working with partners, malls, brands, and influencers/KOLs
- Strong working knowledge of Salesforce (highly preferred) or similar CRM platforms
- Proficient in digital marketing channels (social, paid media, CRM, analytics tools)
- Strong analytical mindset with the ability to translate data into actionable insights
- Highly creative, adaptable, and execution-driven
- Comfortable working in a fast-paced, high-growth environment
- Strong communication, stakeholder management, and project management skills
Qualifications Requirements:
- Degree in Marketing, Business, or related field
- Experience in retail, edutainment, lifestyle, or family-focused brands is a plus.
Technical Competencies:
- Proficiency in Microsoft 365 Suite (Excel, PowerPoint, Word, Outlook) for reporting, analysis, and presentations
- Strong hands-on experience with Salesforce CRM, including campaign management, customer segmentation, and performance tracking
- Experience with CRM onboarding and implementation, including system setup, data migration, and process optimisation
- Working knowledge of Adobe Cloud Platform (e.g., Adobe Analytics, Campaign, or Creative tools) for campaign execution and content development
- Proficient in Facebook Business Manager and Meta Ads Manager for campaign setup, optimisation, and reporting
- Strong command of Google Analytics and Google Ads for performance tracking, attribution, and paid media optimisation
- Experience managing campaigns on the TikTok Business Platform and TikTok Shop, including content, ads, and conversion strategies
