Mission
To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media.
Reporting into the Marketing & Communication Director, SEA and Australia, the Assistant Marketing & Communication Manager will strategize the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.
Main Responsibilities:
Marketing:
- Responsibility for marketing and communications activities within SEA
- Preparation of proposals and budgeting for all events
- Overall marketing budget management
- Inter-department collaborations with merchandising team, retail teams and Omni-channel teams.
- Keep abreast of competitor communications strategies and track their activities in the market.
PR:
- Establish and strengthen partnerships and connection with SEA Key Press and stakeholders
- Develop and activate KOL communications strategy including celebrity and KOL management
- Negotiation and planning of media partnerships to communicate brand stories and messages
- Sample buy and inventory management
- Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports
Event Management:
- Plan & execute product launches, PR and in-store events in line with the brand guidelines and objectives
Media:
- Cooperate with SEA media agencies to plan and manage print and outdoor advertising
- Explore new print and OOH opportunities
- Media budget management
- Work closely with Merchandising & Visual Merchandising teams for new product launches.
Required Skills
Relevant Experience and Training:
- Degree holder in marketing or related disciplines
- Minimum 5 years working experience in marketing
- Related industry experience (Luxury fashion) preferred
Relevant Knowledge, Skills, Abilities:
- Able to work independently but also collaboratively with cross functional teams
- Strong attention to detail, and good analytical skills
- Experience in Media, Digital and Events Management a plus
- Pro-active, creative and willing to think outside the box and results oriented
- Good interpersonal and communication skills
- Presentable, with good personal attitude.
- Excellent command in written and spoken English
- Strong skills in Microsoft office especially Excel and PowerPoint
