Job Title: Assistant Manager (TikTok Marketing)
Division: Corporate Marketing
Department: Marketing Management
Job Duration: 6 Months(Maternity cover)
Working Hours: Mon - Fri, 9am to 6pm
Location: Suntec Tower 3, Singapore 038988
Nearest MRT: Promenade Station (Downtown Line, Circle Line)
Salary: $5,000 max
Start in October
Job Summary:
A creative, data driven marketing role to develop, execute and optimize campaigns on TikTok. It will focus on content creation, influencer partnerships, trend analysis, ad management, performance tracking, and community engagement to build brand presence and drive business goals.
Principal Responsibilities:
Content and Campaign Management
- Develop and execute TikTok content strategies
- Create video content aligned with brand tone and current trend
- Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions, ROI
TikTok Shop & Sales Activation
- Manage TikTok Shop campaigns
- Optimize TikTok Shop performance (traffic, conversions, ROI).
- Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy
Live Streaming Management
- Collaborate with e-commerce team to design Live stream campaigns
- Host / co-host regular TikTok Live sessions to promote products/campaigns
- Prepare live stream scripts, product demos, and engagement activities to maximize conversions
- Monitor and analyze livestream performance
Community and Influencer Engagement
- Manage TikTok community, engage with followers and build strong online community around the brand
- Work with local influencers/KOLs to co-create content and livestream events
- Stay updated on TikTok trends and viral challenges
Performance Monitoring and Analysis
- Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams.
- Deliver reports and insights to management for campaign optimization
Requirements:
- Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution
- Min 3years of relevant experience
- 1-2years of experience in ecommerce and marketing in consumer goods
- Digital/Social Media marketing background
- Demonstrate competence in use of video editing programs and Microsoft Office software suite(PowerPoint, Word, Excel)
- Strong understanding of the digital video and advertising space
- Excellent content creation, writing, and storytelling abilities
- Proven ability to develop and execute marketing strategies
- Strong analytical skills to interpret data and drive action
- Excellent communication and collaboration skills
- Passion for TikTok culture, trends, and the future of video
Interested applicants please email updated resume to [Confidential Information]
Sophie Chan
The Outsourcing Team
Recruit Express Pte Ltd
EA Lic: 99C4599
