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cycle & carriage singapore

Assistant Manager - Retail Marketing

3-5 Years
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  • Posted 13 hours ago
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Job Description

Joining C&C is a distinctive opportunity to develop your career within a successful organization where everyone respects each other and enjoys working together. We recognize your performance in both tangible and intangible ways, by providing you development opportunities and making you feel respected.

The Opportunity

If you enjoy bringing campaigns to life and seeing real business impact on the ground, this role is for you.

We're looking for someone hands-on, organised, and commercially minded - a marketer who can turn ideas into execution across retail channels, events and digital touchpoints. You'll work closely with sales teams, agencies and partners to drive traffic, engagement and leads.

Reporting to the Head of Marketing, you will gain exciting exposure to integrated marketing, brand management, events, digital campaigns, PR, CRM, and customer experience initiatives within a fast-paced and rewarding environment.

Key Responsibilities

Own the Marketing Calendar - Plan and execute integrated marketing campaigns across product launches, retail activations, and brand initiatives - spanning digital, social, CRM, PR, events, and in-store experiences.

Drive Execution Across Channels - Partner with creative and media agencies, and internal stakeholders, to deliver strong above- and below-the-line campaigns that translate into showroom traffic, engagement, and sales.

Lead PR & Brand Storytelling - Localise content for the Singapore market and work with media partners to secure meaningful PR coverage, including test drive features and product reviews.

Manage Agencies & Vendors - Brief clearly, manage timelines, and ensure all deliverables meet brand standards - while keeping budgets controlled and outcomes on track.

Deliver High-Impact Events - Plan and run showroom and off-site events that create buzz, elevate the brand, and drive customer engagement.

Manage Key Stakeholders - Build strong relationships with the Brand Principal, agencies, and internal teams to ensure smooth execution and alignment.

Enhance Customer Experience Collaborate across teams to strengthen the end-to-end customer journey across all touchpoints - from digital to showroom.

Who We're Looking For

  • Minimum 3-5 years of experience in retail, automotive or consumer marketing
  • Proven track record in planning and executing integrated marketing campaigns (digital + on-ground)
  • Experience managing agencies, vendors, and cross-functional stakeholders, with confidence in influencing outcomes
  • Strong project management and prioritisation skills, able to manage multiple campaigns independently in a fast-paced environment
  • Digitally savvy, with working knowledge of paid media, CRM/eDMs, and lead generation strategies
  • A hands-on self-starter with a strong sense of ownership, accountability, and drive to deliver results

About the Company

A member of the Jardine Cycle & Carriage Group, C&C is one of the leading automotive groups in Singapore. We started out in 1899 as a trader in nutmegs and other sundries. In more than 100 years since, we have grown to become a major player in the automotive industry in Singapore, retailing Mercedes-Benz, Mitsubishi, Kia and Citroën passenger cars and commercial vehicles. At Cycle & Carriage, it is more than just the recognition we have earned as being the leader in its class. Exceptional Journeys encapsulates our passion for our existence. Bringing together high-performing team members and technical excellence to create people-focused experiences that consistently exceed expectations. Whether it is a customer we serve, an employee that we engage, a brand that we carry, we want to support them in creating exceptional journeys for themselves.

We have a constant mission to strive towards being an Employer of Choice in the countries we operate in. Some of our better performing countries have consistently being recognised for commendable people practices such as:

  • HR Asia's Best Companies to Work Platinum Award in 2025 (11th consecutive year winner)
  • Happiest Workplace Award 2024
  • Finalist in HR Excellence Awards 2016 for Recruitment and Leadership Development;
  • Winner of Innovative Talent Acquisition Strategy Award in the Annual Jardine Matheson HR Conference 2016
  • Winner of Excellence In Innovative Use of HR Technology in HR Excellence Awards 2017
  • Merit for Singapore Health Award as awarded by Health Promotion Board
  • Jardine Matheson HR Conference 2017, where we clinched the Best Employer Brand, Best Work-Life Balance and Best HR Team Awards.
  • Jardine Matheson HR Conference 2018 for Excellence in Employee Transformation
  • Bronze Award in HR Excellence Award 2019 for Excellence in HR Innovation

The emphasis on employee experience has been on the forefront of the C&C's people practices. Keen for a career conversation Connect with us to find out more.

(You would be notified if you are shortlisted. By submitting your application, you consent to the collection, use and disclosure of your personal data contained in this document by Jardine Cycle & Carriage Limited and its subsidiaries and affili

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Job ID: 147582097