Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let's start your journey with an award-winning organization!
#UnbeatableCareerAwaits
Top Reasons To Join Us!
- Awarded For
- Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
- Bronze Winner in Cross-Generational Workforce Engagement (2024)
- Gold Winner for Excellence in Workplace Culture (2021)
- Comprehensive medical, dental, optical and insurance benefits
- Flexi working hours arrangements
- Staff Line & Device Subsidy
- Smart Casual Attire
- Child Parental Care Leave
- Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
- Special employee discounts for selected F&B Brands
Role
The Assistant Manager, Retail GTM will support the development and execution of retail Go-to-Market strategies across U Mobile Experience Centres. This role will be responsible for independently driving assigned campaigns, partnerships, activations and retail initiatives from planning through execution.
The successful candidate is expected to demonstrate strong ownership, proactive problem-solving and commercial thinking by developing proposals, recommendations and execution plans for review and approval by the Retail GTM Manager.
This role requires an individual who can manage multiple projects, coordinate cross-functional stakeholders and ensure successful delivery of initiatives while maintaining alignment with overall business objectives.
The Day-To-Day Activities
Retail GTM Campaign Planning & Execution
- Develop and propose retail GTM initiatives, campaigns and activations aligned with business objectives, customer acquisition goals and retail performance targets.
- Prepare campaign proposals including objectives, mechanics, target audience, customer journey, timelines, estimated budget and expected business impact for management review and approval.
- Manage assigned GTM projects from planning through execution, ensuring timely delivery across all stakeholders.
- Translate approved strategies into actionable execution plans and ensure effective implementation across U Mobile Experience Centres.
- Proactively identify opportunities to improve campaign effectiveness, customer experience and retail productivity.
- Conduct post-campaign reviews and provide recommendations to optimise future initiatives.
Retail Performance & Business Insights
- Monitor retail sales performance, campaign results and key business KPIs to identify opportunities and areas for improvement.
- Analyse customer behaviour, market trends and competitor activities to provide insights and recommendations for future GTM strategies.
- Gather feedback and insights from Area Managers, Store Managers and frontline teams to improve retail execution.
- Work with relevant teams to optimise product availability, stock readiness and promotional effectiveness.
- Prepare regular performance updates and highlight key findings, risks and recommendations to the Retail GTM Manager.
Cross-functional Project Management
- Act as the project owner for assigned retail initiatives by coordinating timelines, deliverables and stakeholder alignment.
- Work closely with Marketing, Product, Commercial, Retail Operations, Finance, Procurement, Supply Chain and external partners to ensure successful project delivery.
- Proactively follow up with stakeholders to ensure commitments and timelines are achieved.
- Identify potential challenges, propose solutions and escalate key issues requiring management decisions.
- Ensure all projects are executed according to approved plans, budgets and business objectives.
Partnerships & Retail Activations
- Identify and evaluate potential partnership opportunities that can drive customer acquisition, store traffic and brand engagement.
- Develop partnership proposals including campaign mechanics, value exchange, execution plans and expected outcomes.
- Coordinate with partners, vendors and internal teams to execute successful retail activations.
- Support the planning and execution of flagship events, roadshows, store launches and customer engagement activities.
- Evaluate activation performance and provide recommendations for future partnership opportunities.
In-store Marketing & Customer Experience
- Develop recommendations for in-store marketing initiatives, merchandising improvements and customer experience enhancements.
- Manage POSM development, deployment and execution according to approved campaign requirements.
- Ensure store communication materials, digital content and promotional assets are aligned with campaign objectives and brand guidelines.
- Monitor store execution standards and recommend improvement actions based on customer feedback, mystery shopper results and field observations.
Budget & Project Management
- Prepare campaign budget proposals and track expenses against approved allocations.
- Support the Retail GTM Manager in annual planning and budget forecasting for retail initiatives.
- Manage vendor quotations, project costs and activation requirements.
- Ensure projects are delivered within agreed timelines and approved budgets.
About You
- Bachelor's Degree in Business, Marketing, Communications or related disciplines.
- 3–5 years of experience in Retail Marketing, Go-to-Market, Trade Marketing, Partnerships, Commercial or Project Management roles.
- Experience managing campaigns, activations or cross-functional projects independently.
- Strong analytical skills with the ability to interpret data and develop business recommendations.
- Experience working with vendors, agencies or external partners is preferred.
- Understanding of telecommunications, mobile devices or consumer technology industry is an advantage.
- Proactive and takes ownership of assigned projects with a strong sense of accountability.
- Able to work independently, while knowing when to seek alignment and approval from management.
- Comfortable developing proposals, presenting recommendations and driving initiatives forward.
- Strong problem-solving skills with the ability to identify challenges and recommend solutions.
- Commercially minded with the ability to understand business objectives behind campaigns and activations.
- Strong project management skills with excellent organisation and attention to detail.
- Confident in managing cross-functional stakeholders and external partners.
- Adaptable and able to manage multiple priorities in a fast-paced environment.
What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
