We are seeking a data-driven Assistant Performance Marketing Manager who is fluent in digital marketing principles and creative excellence.
You'll be a driving force behind campaign planning and creative development, ensuring every asset from short-form videos to social posts feels relevant, refined, and platform-appropriate. This role is ideal for someone who thrives in a fast-paced, collaborative environment, and is equally comfortable engaging strategists, creatives, and production teams to bring bold ideas to life.
Roles & Responsibilities
- Digital strategy and planning: Develop comprehensive digital marketing strategies aligned with business goals, target audience insights, and industry trends, and create media plans for implementation and measurement to meet our business goals.
- Stakeholder management: Manage external and internal stakeholders to achieve alignment, collaboration and success of projects. Provide strategic and tactical counsel to key stakeholders in the context of digital media (paid and organic), best practices, etc.
- Analyze and draw insights: Track, measure, and analyze key performance indicators (KPIs) using tools like Google Analytics, Meta to assess the effectiveness of digital marketing efforts and make data-driven decisions.
- Data presentation skills: Translate and present technical data into valuable insights and learnings for cross-functional teams and stakeholders.
- Own the day-to-day execution of all elements of paid media, employing strong platform knowledge & key stakeholder relationships to deliver testing and media plans, optimization, and analysis for titles assigned.
Required Qualifications
- Minimum 5 years of hands-on experience in digital marketing (with focus on performance marketing and account management).
- BA/BS degree from top university in business, marketing, communications or other relevant fields
- Hands-on experience in executing & optimizing Paid Social, Paid Search, Display and Native campaigns.
- In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying, and ability to communicate complex concepts clearly and simply.
- Proficient in Excel and Data Analytics tools (e.g. Google Analytics)
- Experience working in a cross-functional capacity within a dynamic, rapidly changing environment as an individual contributor.
- Continuous Learning: Adopt a growth mindset to stay updated on latest trends, technologies & best practices given the rapidly evolving nature of digital marketing through partnerships with vendors, courses or research initiatives.
- Experience with integrated platforms (ie: SimilarWeb, Sprout Social) is a plus.
