Job Description
About the Role
We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.
The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.
Key Responsibilities
- Campaign Planning & Execution
- Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels
- Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives
- Work with agencies and internal teams to develop campaign, messaging, and media strategies
- Manage campaign timelines, deliverables, and budgets to ensure successful launches
- Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI
- Brand & Content Management
- Ensure brand messaging and positioning remain consistent across all marketing touchpoints
- Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials
- Manage marketing calendars, product launches, and brand engagement initiatives
- Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences
- Performance Marketing & Analytics
- Analyze campaign performance data to generate insights and optimize marketing strategies
- Work with CRM teams to design lifecycle marketing programs that improve engagement and retention
- Monitor competitor campaigns and market trends to identify opportunities for differentiation
- Cross-Functional Collaboration
- Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives
- Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery
- Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources
Qualifications
Requirements
- 4–6 years of marketing experience, preferably in B2C or customer-centric industries
- Hands-on experience in executing digital and offline campaigns
- Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent project management and communication skills
- Collaborative mindset with attention to detail and execution excellence
- Background in telecommunications, fintech, or digital-first consumer brands
- Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
- Comfortable working in a fast-paced, driven environment
- Ability to use Ai tools for designing
