Assistant Manager/ Manager, Public Relations (Events Management)

COMPANY DESCRIPTION

The Salvation Army has been touching lives in Singapore since 1935 and we remain committed in serving the underprivileged in the community without discrimination. To us, every life is precious and we actively help those in need regardless of age, race or religion.

Throughout the years, we have established a comprehensive network of social services to meet a wide range of needs in our community. Our diverse programmes reach out to children who need care and protection, families in material need, ailing aged requiring quality nursing care and other needy segments in our society.

Our spiritual ministry also reaches out to the people in the community to provide counsel to those in need. We are there to help guide those in need towards finding their identity and purpose in life.

RESPONSIBILITIES

1. Strategic Event Planning & Management

• Lead the end-to-end planning, execution, and evaluation of major fundraising, engagement, and awareness events.
• Develop and manage event strategies, timelines, budgets, risk registers, and contingency plans aligned with organisational objectives.
• Ensure all events uphold The Salvation Army's brand, values, governance standards, and public image.
• Drive continuous improvement by conducting post-event reviews and incorporating learnings into future planning.

1. Flagship & Key Events Portfolio

• Oversee and manage key national events including but not limited to:
• The Salvation Army Red Shield Appeal & Luncheon
• Christmas Kettling Campaign
• Race For Good and other sporting / community events
• Donor, corporate, volunteer, and community engagement events
• Ensure seamless coordination across multiple event streams running concurrently.

1. Cross-Functional Collaboration

• Work closely with the PRD Communications team on messaging, media engagement, publicity, digital content, and branding.
• Partner with the Fundraising team to align event strategies with fundraising targets, donor engagement plans, and stewardship initiatives.
• Coordinate with the Fund Administration team to ensure accurate tracking, reconciliation, compliance, and reporting of funds raised.
• Liaise with programme units, regional officers, and service centres where events intersect with frontline services.

1. Stakeholder, Sponsor & Vendor Management

• Build and maintain strong relationships with corporate partners, sponsors, vendors, venues, and agencies.
• Lead contract negotiations, vendor sourcing, and performance management to ensure cost-effectiveness and service quality.
• Support sponsor engagement, fulfilment, and recognition in collaboration with fundraising and communications colleagues.

1. Team Leadership & Capability Building

• Provide leadership, supervision, and mentorship to event executives, project staff, and volunteers where applicable.
• Foster a collaborative, high-performance culture focused on excellence, accountability, and shared purpose.
• Guide junior team members in event planning, project management, and stakeholder coordination.

1. Risk, Compliance & Governance

• Ensure events comply with organisational policies, safety regulations, data protection requirements, and fundraising governance standards.
• Proactively identify and manage operational, reputational, and financial risks.
• Prepare reports, documentation, and presentations for management and internal stakeholders as required.

SECONDARY RESPONSIBILITIES

1. To carry out any other duties as assigned by Management from time to time.

QUALIFICATIONS

Qualifications & Experience

• Degree in Events Management, Communications, Marketing, Business, or a related discipline.
• Minimum 5-8 years of experience in events management, with proven experience leading large-scale or national events.
• Prior experience in non-profit, public sector, or fundraising events is highly advantageous.
• Demonstrated ability to manage complex projects with multiple stakeholders and tight timelines.

Skills & Competencies

• Strong project management, organisational, and problem-solving skills.
• Excellent stakeholder management and communication abilities, both written and verbal.
• Proven experience managing budgets, vendors, and sponsorship arrangements.
• High level of attention to detail, coupled with the ability to think strategically.
• Ability to work effectively under pressure, including during peak campaign periods.
• Strong alignment with The Salvation Army's mission, values, and ethos.

Working Relationships

• Internal: PRD Communications Team, Fundraising, Fund Administration, Programme Units, Regional Offices
• External: Corporate partners, sponsors, vendors, media agencies, volunteers, community partners

OTHER INFORMATION

Working Location

Singapore Regional Headquarters - Public Relations Department

20 Bishan Street 22, Singapore, 579768

Working Hours

8.30am to 5.00pm, 5 day work week

By submitting this job application, I affirm that I have given to The Salvation Army true and complete information on this application. No requested information has been concealed.

I agree that The Salvation Army (TSA) may collect, use and disclose your personal data, as provided in this application form, or (if applicable) obtained by TSA as a result of your employment, for the following purposes in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website at https://www.salvationarmy.org.sg/data-protection-policy/ ):

1. a) the processing of this employment application
2. b) the administration of the employment with TSA and
3. c) sharing of personal information to third party, including but not limited to government agencies, hospitals, vendor(s)/supplier (s), working in collaboration with TSA to support the employment.

If you are providing third party's personal data, you hereby declare that you have obtained consent from the named individual(s), for the collection, use and disclosure of his/her personal data by you to TSA, TSA business partners and other third-party service providers. I authorised the organisation to contact references provided for employment reference checks.

Please visit our website at https://www.salvationarmy.org.sg/data-protection-policy/ for further details on our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.

If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for denial of employment or immediate dismissal.

Please note that your application will be sent to and reviewed by the direct employer - The Salvation Army Singapore