What The Role Is
Reporting to the Assistant Director, Corporate Communications, the Marketing & Analytics Manager will lead the planning, execution and optimisation of integrated marketing campaigns, while driving data informed decision making across Temasek Polytechnic.
Key Responsibilities
What you will be working on
Strategic Marketing & Campaign Management
- Develop and implement integrated marketing and communications strategies aligned with TP's corporate objectives and KPIs.
- Lead end to end campaign planning across paid, owned and earned media.
- Oversee creative development, media planning, production and campaign optimisation.
- Manage campaign budgets, timelines and deliverables.
Marketing Analytics, AI & Insights
- Develop dashboards and executive reports tracking reach, engagement, conversions, share of voice, web traffic, campaign ROI and AI driven performance metrics.
- Analyse campaign, event and audience performance using analytics and AI tools to identify trends, predict outcomes and generate actionable insights.
- Leverage AI powered platforms to automate reporting, uncover audience insights, support forecasting and improve marketing decision making.
- Conduct post campaign reviews and After Action Reviews, incorporating AI assisted analysis to identify opportunities for continuous improvement.
- Benchmark TP's performance against industry best practices and peer institutions, while monitoring emerging AI trends and technologies to enhance marketing effectiveness.
- Evaluate and recommend new AI tools and technologies that improve marketing analytics, content performance, workflow efficiency and audience engagement.
Digital Marketing
- Optimise digital marketing initiatives including social media, websites, SEO, SEM, email marketing and digital advertising.
- Monitor emerging digital trends, platforms and youth engagement behaviours.
Stakeholder & Project Management
- Partner internal stakeholders, schools and departments to deliver integrated campaigns.
- Manage creative, media and research agencies to ensure quality and timely delivery.
- Present recommendations and insights to senior management.
What We Are Looking For
Prerequisites
- Relevant qualifications in Marketing, Communications, Business, Data Analytics or related discipline.
- Minimum 5 years of experience in integrated marketing, digital communications or marketing analytics.
- Knowledge of social listening, audience segmentation and media monitoring.
- Strong understanding of digital marketing, media planning, SEO, SEM and social media.
- Experience using Google Analytics, Power BI, Tableau or equivalent analytics platforms.
- Excellent analytical, project management and stakeholder engagement skills.
- Strong written, presentation and communication skills.
