Assistant Manager/Manager Business/Franchise Development

Job description

Responsibilities:

· Strategic Partnerships & Business Development (Local & Overseas)

- Identify and pursue corporate partnerships to create long-term, mutually beneficial relationships that support brand visibility and commercial objectives.

-Lead and support the team in discussions and collaborations with strategic partners, landlords, vendors, and franchise owners to develop co-branded campaigns, joint promotions, or sponsorships opportunities.

-Oversee the execution of partnership initiatives from pitch to post-launch review to ensure smooth processes.

-Collaborate closely with internal stakeholders to align partnership strategies with brand values and business priorities.

· Sales Performance and Platform Optimization

-Oversee and monitor the overall delivery performance across all outlets to ensure sales growth and operational excellence.

-Partner with major delivery aggregators (i.e., GrabFood, Deliveroo, Foodpanda) to analyze data, negotiate promotional placements, and craft strategic campaigns tailored to improve the online sales performance.

-Collaborate and explore with potential partners / platforms to achieve business objectives such as implementing CRM platforms, operational integration to increase workflow efficiency, international sourcing of merchandising products etc.

· Outlet Expansion and Site Development

-Conduct feasibility studies and market analysis to identify new outlet locations that align with the brand's growth plan.

-Liaise with landlords, mall operators, and agents to negotiate tenancy agreements, fit-out periods, rental rates, and ensure all site specifications are suitable.

-Ensure all aspects of new site setup – from budgeting to fit-out coordination – are handled efficiently and align with timeline and operational requirements.

· Government Grant Projects and People Management

-Work with external consultants and internal teams to ensure full compliance and timely delivery of grant milestones.

-Manage end-to-end application, documentation, and reporting of relevant government grants to support business expansion and innovation efforts.

- Collaborate with HR to create strategic hiring campaigns and identify innovative methods to attract talent for front-of-house and back-of-house roles.

- Foster a collaborative and agile working culture, promoting open communication across departments.

· Budget & Financial Management

- Manage the budgets, ensuring accurate allocation to campaigns and projects based on priorities and performance.

-Monitor spending across departments and channels, making data-driven recommendations for reallocation where necessary.

- Monitor the ROI in paid advertising, partnerships, and other marketing expenses.

-Performing any Ad hoc duties if necessary

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• At least 2 years of experience in commercial or business development role, preferably within the fast food / F&B industry. Fresh graduates maybe be considered for Specialist role.

• Strong business acumen with ability to analyze numbers, assess ROI, and implement strategic changes.

• Excellent project management skills with the ability to oversee multiple campaigns or projects simultaneously.

• Effective communicator with strong interpersonal skills and stakeholder management experience.

• Motivated, result-oriented and a fast learner

• A positive attitude and willingness to learn.