1. Key Account Management
- Introduce new B2B key accounts (corporates, hotels, restaurants, cafs, airlines).
- Act as the primary point of contact for clients, ensuring consistent service, strong relationship building, and timely resolution of issues.
- Conduct quarterly business reviews with key partners to identify growth opportunities and align on sales/marketing plans.
- Monitor account performance (sales trends, margins, order cycles) and take corrective action when necessary.
2. Business Development
- Identify and prospect new B2B clients in target sectors (hospitality, corporate gifting, F&B groups, specialty retail).
- Prepare proposals, pricing models, and presentations tailored to client needs (e.g., custom blends, private labels, exclusive products).
- Negotiate contracts and terms to maximize both revenue and brand positioning.
3. Sales Planning & Execution
- Work with the Head of Business Development to set sales targets, forecast demand, and track performance against KPIs.
- Prepare regular reports (monthly, quarterly) on account sales, pipeline, and market developments.
- Support in preparing tenders, RFP submissions, and trade partnership agreements.
- Ensure compliance with pricing strategy, discount policies, and credit control.
4. Cross-Functional Collaboration
- Liaise with supply chain & operations to ensure accurate forecasting, stock allocation, and timely deliveries to key accounts.
- Partner with marketing for B2B campaigns, tasting events, and trade exhibitions.
- Work with finance on invoicing, collections, and profitability analysis.
- Provide feedback to product development on market trends, client requests, and competitor activity.
5. Client Experience & Retention
- Drive initiatives that strengthen loyalty (exclusive previews, custom solutions, training for client staff on tea knowledge).
- Resolve service or product-related issues promptly to maintain client trust.
- Maintain a client database with updated profiles, contacts, and interaction history.
6. Market & Competitor Intelligence
- Stay updated on market trends, competitor activities, and client shifts in preferences.
- Recommend adjustments in sales strategy, product positioning, or partnerships based on insights.
- Identify opportunities for upselling (premium teas, accessories, gifting) and cross-selling (events, workshops, retail tie-ups).
Requirements
- Bachelor's degree in Business Administration, Marketing, Hospitality, or a related field.
- Diploma holders with strong B2B sales experience may also be considered.
- 4 - 6 years of B2B sales / business development / key account management experience, ideally in F&B, hospitality, corporate gifting, or lifestyle products.
- Proven track record of acquiring new accounts and growing existing client relationships.
- Experience in preparing proposals, tenders, and contracts.
