Job Summary
Drive regional, data-led digital marketing strategies that grow direct bookings, revenue, loyalty enrollment, and guest engagement across properties in Southeast Asia and Australia. This role plans, executes, and optimises omnichannel campaigns while ensuring brand consistency and market localisation.
Job Description
- Lead regional-wide digital development across channels, ensuring alignment with commercial priorities
- Oversee digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
- Collaborate with Revenue, Brand & Comms, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps
- Guide the hotel marketing teams on digital UX enhancements for the hotel websites, booking flows, and mobile to improve conversion and guest journey
- Analyse digital performance data (Google Analytics, Google Ads, Meta, etc.) and market trends, translating insights into strategy adjustment and growth opportunities
- Manage relationships with digital agencies and platform vendors, ensuring delivery of agreed KPIs.
- Plan, execute and manage regional digital marketing campaigns
Key Qualification
- Degree or equivalent qualification in Marketing, Digital Marketing, or other related fields preferred.
- 35 years regional digital marketing experience; at least 2 years in hospitality/ travel/ e-commerce/ agency preferred.
- Excellent understanding of digital marketing concepts and best practices
- Proven hands-on experience in performance marketing, SEO/SEM platform utilisation and digital conversion optimisation.
- A team player with strong interpersonal and communication skills
- Analytical and data-driven with proven ability to interpret performance metrics and translate into actionable strategy
- Self-driven and able to work within tight deadlines
- Comfortable working across multiple markets and languages; strong vendor/agency management.
Diversity brings us closer to the communities we serve
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.
