Assistant Manager, Corporate Communications Office

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/.

Job Description

The incumbent will play a key role in enhancing the global brand and reputation of NUS Business School as a leading world-class university for business education, thought leadership and research. He/She will undertake the key responsibility of media relations and internal communications initiatives and campaigns to create resonance with target audiences in key markets, thereby attracting them to our school.

Core Function:

To strengthen global awareness and mindshare of NUS Business School through targeted media outreach and strategic storytelling that attract prospective students, partners, and stakeholders across key markets.

Key responsibilities include:

Media Relations & PR Content Distribution

• Build and maintain strong relationships with local and international journalists, editors, and media outlets.
• Develop and distribute media releases, media advisories, and thought leadership content.
• Pitch story ideas and secure media coverage that aligns with brand messaging.
• Track media coverage and provide detailed reports and insights.

Crisis Communication Support

• Support the creation and implementation of crisis communication plans.
• Draft holding statements, FAQs, and media responses under guidance.
• Monitor public sentiment and media narratives to inform response strategies.

Brand & Social Media Management

• Maintain a consistent brand voice, tone, and visual identity across all social channels
• Stay up to date with emerging social media trends, algorithms, formats, and tools
• Co-ordinate, film and edit reels, short videos to keep our presence fresh and relevant
• Schedule and publish posts using social media tools (e.g., Meta Business Suite, LinkedIn, X, TikTok, scheduling platforms)
• Monitor comments, messages, and mentions; respond promptly and professionally to build community and handle queries
• Track KPIs such as reach, engagement, follower growth, click through rates, leads, and conversions
• Prepare regular reports and translate insights into action plans to optimise campaigns and content

Other functions:

Support the annual NUS Business School Commencement Ceremony under guidance.

Qualifications

• Tertiary Education preferably a degree in mass communication, new media, marketing or business.
• Four years of proven working experience in Media Relations/Social Media with agency experience and strong relationships with journalists will be an advantage.
• Demonstrated success in securing media coverage and managing press outreach.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management skills and the ability to handle multiple priorities under tight deadlines.
• Experience in handling sensitive communications and crisis scenarios.
• Experience with newsletters and eDMs.
• Familiarity with PR tools such as Cision or similar platforms.
• Meticulous, proactive, creative and can think outside the box.
• Team player and able to identify synergies with various departments within the school.
• Proficiency in Photoshop, Adobe Creative Suite software packages and CapCut will be an advantage.