Assistant Manager, Arts Marketing

About the Company

Esplanade – Theatres on the Bay (ETB) aims to be the pride of Singapore, loved by its people and the world's best. Arts Marketing plays a pivotal role in marketing and selling Esplanade Presents programmes and activities.

About the Role

You will have to benchmark marketing communications strategies, including advertising & promotions and media relations for Esplanade Presents programmes and activities against the best practices in the field of marketing communications to create public awareness and maximise attendance, ticket sales and revenue for the Company.

Responsibilities

To develop, plan and drive marketing strategies for Esplanade Presents programmes, collaborations and activities in order to build support, generate publicity, optimise campaign performance and maximise attendance and revenue. These activities encompass but are not limited to

• Paid Media
• Digital Marketing
• Social Media Marketing and Content Creation
• Influencer Engagement
• Media Relations
• Project and Event Management
• Direct Marketing

Work with designers on development of key visuals and publicity materials including brochures and posters, digital banners, out-of-home and broadcast advertisements, onsite décor, etc for the assigned portfolio and Content team to brainstorm social ideas and storyboarding for production of publicity videos.

Work with Marketing Services team to ensure alignment of overall brand strategy with marketing goals, and adherence of brand guidelines and editorial house style.

Pricing and Yield Management including recommending appropriate ticket pricing and income projections for events in the assigned portfolio and monitoring ticket sales to ensure optimization of yield.

Plan and manage the budget for Esplanade Presents programmes to minimize costs and maximise revenues and profits, and adhere to the allocated budgets.

Develop and maintain a reliable pool of suppliers that to provide Esplanade the best products and services that will maximise budgets. These include media agencies, design agencies, writers/translators, video editors, production houses, printers, etc.

Conduct market research and competitive intelligence, keeping up to date with market trends, understanding programmes and approach of key competitors.

Implement market/audience research, analyse and gain insights to better understand customer behavior.

Identify opportunities and make recommendations for improvements to effectively reach out and convert new audiences.

Establish a network of media contacts and marketing partners to maximise publicity for Esplanade and the programmes.

Work with Marketing Engagement team to engage with various audience segments (families, schools, youths, seniors) through performances and events. This aims to cultivate a strong affinity with Esplanade and encourage individuals from these groups to become regular patrons.

Coordinate with Customer Experience (Ticketing) team and appointed ticketing agent for the event configuration of ticket sales or registration launch.

Support the streaming of digital content on social and video platforms.

Qualifications and Requirements

• A University degree in marketing or related discipline.
• Minimum 3 years of marketing experience, possessing expertise in key areas such as marketing communications, event marketing, social media and content marketing, as well as agency/client management.
• Strong in project management.
• Proven track record in promotion and marketing of events and activities, as well as management and execution of ad campaigns.
• Microsoft Office (Word, Excel, Powerpoint)
• Basic Photoshop and video editing skills.
• Google analytics, Power BI or other data visualisation tools.
• Knowledge in digital marketing, social media management and data analytics.
• Excellent interpersonal and communications skills and have the ability to work with and collaborate effectively with diverse personalities and manage stakeholders from different backgrounds.
• General knowledge of the arts is important.
• Enthusiasm and personal motivation is paramount.Salarty
• Salary range $4,000-$4,500.

If you are keen to apply for this position and satisfy the requirements, please apply with your resume indicating your current and expected salary as well as details of your experiences.

We thank you for your interest in the position and Esplanade. Only shortlisted applicants will be notified.