Responsibilities
INTERNAL COMMUNICATIONS: 40%
Work With The Marketing/Communications Manager To:
- Contribute to all content marketing initiatives (web pages, videos, blogs, paid advertorials, print collaterals, etc) to drive traffic, engagement, and quality leads.
- Contribute to creation of Landing Pages by working with design agencies and marketing colleagues
- Raise the profile of GSG through relevant content based on school activities, events and USPs
- Manage content vendors to get the best outcome for GSG
- Write and proofread copies like scripts, speeches, articles to reflect key messages, features and benefits of the GSG
- Write and distribute press releases as required.
- Organise/prepare/storyboard for photo/ video shoots.
- Create content for prospects looking for schools
- Provide marketing support: prepare talking points, presentations, webinars, podcasts and other material as needed.
STAKEHOLDER RELATIONS RESPONSIBILITIES: 40%
Work With Marketing/Communications Manager On:
- Execute the GSG internal/external communications strategy for stakeholders including current parents, students, alumni
- Establish and build relationships with stakeholders, newsmakers and influencers to help school events and activities
- Planning and execution of events involving Alumni, Parents, Students and Faculty
CORPORATE COMMUNICATIONS/PR: 20%
Work With The Marketing/Communications Manager To:
- Share GSG brand story in unique and compelling ways across all owned channels. This includes newsletters, EDM, etc), website, videos, infographics, editorials, social posts, school portal etc.
- Help drive thought leadership in the educational space.
- Support the MarCom team in the planning and delivery of communication initiatives and projects.
- Provide communications support for internal stakeholders.
- Assist with day-to-day communications tasks including newsletter creation, crafting email advisories, proofing, photo taking, event coverage & planning, as well as ad hoc advice to colleagues.
Requirements
Finally, generate content ideas that would interest our stakeholders. To do this, you are expected to:
- Proactively keep abreast of the school's events and news
- Read and research features and articles
- Verify information and interview sources
- Write, edit, proofread and sub text
- Attend relevant school events, fairs and conferences
Working Days: 5.5
Mode: In-person
Contract length: 6 months
Work Location: In person
