Join the Bacha Coffee team
Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...
Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.
The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.
Job description
The Ecommerce Assistant Manager is responsible for driving online sales and engagement through effective campaign planning, performance analysis, and on-site merchandising. This role works closely with internal teams and external partners to ensure digital campaigns are well-coordinated, data-led, and commercially impactful.
Drive E-commerce Growth & Performance
- Support e-commerce growth across markets by executing campaigns, on-site initiatives, and digital marketing activities in line with commercial objectives.
- Work closely with country teams to align on campaign plans, local priorities, and performance targets.
- Proactively flag inventory risks and recommend corrective actions to prevent lost sales.
- Track, analyse, and report on e-commerce performance, translating data into clear insights and actions to improve revenue, conversion, and efficiency.
Campaign Planning & Coordination
- Plan, coordinate, and execute e-commerce and digital marketing campaigns across the site calendar, including seasonal, tactical, and brand-led initiatives.
- Act as the key point of contact between internal teams (marketing, creative, tech, operations) and external agencies.
- Manage campaign timelines, briefs, and dependencies to ensure smooth and timely launches.
- Execute and QA on-site changes within the CMS.
- Support post-campaign reviews and align on next steps and optimisations.
Data Analysis & Performance Reporting
- Monitor and analyse e-commerce and digital marketing performance metrics including traffic, conversion rate, ROAS, AOV, and sales.
- Prepare regular performance reports and dashboards for internal stakeholders.
- Track and monitor basic ecommerce performance metrics such as traffic, conversion rate, sales, and best-selling products.
- Support post-campaign performance reviews by consolidating results and key learnings
- Identify basic trends or issues (e.g. low conversion pages, high OOS impact) and flag them to relevant stakeholders.
- Assist in maintaining performance reports.
- Assist in building reports with CMS and plug in tools.
Site Merchandising
- Own on-site merchandising execution including homepage modules, category pages, product placement, and promotional logic.
- Ensure site merchandising reflects campaign priorities, inventory status, and commercial goals.
- Work closely with operations and supply teams to minimise lost sales due to inventory or fulfilment constraints.
- Continuously optimise on-site customer journeys to improve discoverability and conversion.
Requirements:
- Solid understanding of e-commerce marketing and digital campaigns (site merchandising, paid media, promotions).
- Experienced working with digital marketing agencies and translating campaign objectives into execution.
- Ability to influence and collaborate with global and country teams to drive sales performance.
- Analytical mindset, with the ability to turn data into actionable insights and recommendations.
- Experienced with CMS and on-site campaign execution.
