E-COMMERCE LEAD
- Platform Operations & Performance
- Platform management, operational excellence, conversion optimization, and data-driven performance.
- Lead daily operations of the e-commerce platform, including front-end online channels and back-end processes.
- Drive platform performance through digital transformation, conversion funnel optimization, and innovation.
- Provide business insights to prioritize requirements and influence tech roadmaps aligned with strategic goals.
- Maximize ROI from existing and newly launched digital tools and technologies.
- Leverage tools and automation to streamline processes and improve operational efficiency.
- Establish operational guidelines, SOPs, playbooks, and ensure timely resolution of escalations.
- Support POC, Pilot, and A/B testing initiatives; analyse results and recommend enhancements.
- Improve end-to-end funnel efficiency through asset strategies, actionable conversion plans, tool/feature optimization, and identification of new tech requirements and product opportunities.
- Establish measurement frameworks, monitor KPIs, track data performance, conduct platform reviews, and share best practices.
- Collaborate with global stakeholders (Product, Data, Tech teams) and regional E-commerce/Analytics leads.
- Partner with Campaign, Merchandising, Marketing, and Supply Chain teams to optimize campaigns for local business needs.
- Manage technical operations, including platform issues, payment gateways, third-party integrations, and coordination with IT teams on upgrades and fixes.
- Coordinate with supply chain and inventory teams to maintain accurate stock levels and minimize out-of-stock situations.
2. User Experience, Growth & Innovation
- Deliver a premium, seamless shopping experience, drive traffic, and engagement, and enable innovation.
- Ensure a luxury, seamless online shopping journey across devices, monitoring usability and customer feedback to enhance engagement and reduce friction.
- Collaborate with digital marketing teams to drive traffic and optimize onsite merchandising and content to support campaigns and seasonal launches.
- Provide advanced analytics and reporting, including conversion rates per campaign, customer lifetime value, and abandoned cart analysis; use insights to recommend product assortment, promotions, and personalization strategies.
- Stay updated with e-commerce trends, new tools, and best practices relevant to luxury retail, and propose innovative solutions to enhance the online presence.
- Work closely with marketing, CRM, merchandising, and retail teams to ensure cohesive omnichannel initiatives.
- Align strategies with global and regional teams to ensure brand consistency and meet local business objectives.
Requirements:
- 35 years of experience in e-commerce operations or digital marketing, preferably in fashion or retail.
- Strong understanding of e-commerce processes, including CMS management and order fulfilment.
- Basics Knowledge of digital marketing (SEO, SEM, email campaigns) is a must.
- Proficient in Excel and comfortable with analytics tools (Google Analytics or similar).
- Positive attitude, eager to learn, and proactive in problem-solving.
- Highly organized, detail-oriented, and able to manage multiple tasks under tight deadlines.
- Fluent in English; knowledge of other Asian languages is a plus.
