Assistant Director, Corporate Partnership (Central) HCY

Key Responsibilities

STRATEGY DEVELOPMENT AND IMPLEMENTATION

Supporting the Director and Deputy Director, the AD is expected to develop and co-drive engagement and business strategies in line with long-term growth objectives. The AD is expected to work with stakeholders to strengthen branding and drive business-focused initiatives, ensuring growth and long-term sustainability of the organisation.

PARTNER ENGAGEMENT AND OUTREACH

The AD will leverage various engagement channels and platforms to cultivate and strengthen strategic relationships with key partners such as external healthcare partners and GPs. This includes conducting active in-person outreach, networking and relationship-building efforts to strengthen trust, understand needs and drive collaboration. He or she will serve as the primary liaison for partner feedback and suggestions, ensuring insights are captured and translated into actionable improvements. The AD will collaborate closely with HQ counterparts to identify, prioritise and engage partners in under-served regions, expanding reach and enhancing inclusivity across the network.

Partnering internal stakeholders, the AD will define differentiated value propositions and translate these into clear, compelling messaging. He or she will proactively position and promote relevant existing and/or new services to partners, ensuring alignment with needs and organisational priorities.

MARKETING AND COMMUNICATIONS

The AD will focus on driving awareness and visibility and its services by conceptualising and delivering marketing collaterals that articulate identity, capabilities and differentiated value propositions to partners. He or she will ensure alignment, consistency and effectiveness of messaging across channels and touchpoints.

The AD will also lead the planning and delivery of high-impact events, including partner engagements, public forums and external events to enhance visibility and deepen partner relationships. He or she will ensure events are purpose-driven, professionally executed and aligned with organisational priorities.

DATA-DRIVEN Process and Referral OPTIMISATION

The AD will ensure appropriate business and operational performance metrics tracking and collation, as well as measure the impact of engagement and outreach initiatives he or she will work with HQ to analyse referral patterns, identify gaps and drive improvements in partner engagement.

Separately utilising partner feedback, data and performance metrics, the AD will work closely with the partner concierge unit to improve partner experience and ensure a seamless, efficient and differentiated concierge experience.

SERVICE INNOVATION AND DEVELOPMENT

Through the course of partner engagement, the AD should ideally identify unmet clinical and patient needs through partners and stakeholder engagement, data analysis and market research. He or she would work closely with internal stakeholders to focus on developing differentiated service offerings that drive patient value and enhance competitive positioning. The AD should also lead the team to embark on periodic market scanning and research.

Required Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Management, or related field

Minimum 8-10 years of progressive experience in product development, service innovation, or healthcare management

Proven track record in identifying market opportunities and scaling innovative solutions

For interested candidates, please send your most recent and updated resume to [Confidential Information]

Tsin Chien Yee Sally
R25127272
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