Responsibilities
The Assistant Digital Platform Engagement Manager is responsible for driving the growth, performance and day-to-day management of Mediacorp's Microdrama social media platforms, including TikTok, Facebook and Instagram. The role combines platform strategy, audience intelligence, content optimisation and community engagement to maximise reach, audience retention and long-term platform growth.
Working closely with content production and marketing teams, the role leverages data, platform insights and audience behaviour to optimise content performance, strengthen audience engagement and ensure operational excellence across all social platforms.
Scope of the role
The role develops and executes platform growth strategies, leverages performance analytics and audience insights to optimise content and engagement. The incumbent also oversees platform operations, including content publishing, community management, compliance and platform best practices, to ensure consistent, high-quality execution and sustainable audience growth.
Responsibilities
- Performance Analytics & Market Intelligence
- Monitor platform performance, audience behaviour and content trends across TikTok, Facebook and Instagram.
- Analyse key performance metrics and generate actionable insights to improve content quality, audience retention and overall platform growth.
- Conduct competitor benchmarking and social listening to identify emerging trends, audience preferences and content opportunities.
- Recommend content, publishing and platform strategies based on data and market insights.
- Platform Optimisation & Growth Strategy
- Develop and execute platform-specific strategies to maximise organic reach, engagement and discoverability.
- Optimise content distribution, publishing schedules, hashtags, metadata and platform features to improve performance.
- Conduct A/B testing on thumbnails, captions, posting times, formats and creative approaches to continuously improve results.
- Stay up to date with platform algorithm changes and implement best practices to maintain competitive performance.
- Community Management & Audience Engagement
- Build an engaged and loyal online community through timely audience interactions and conversation management.
- Develop engagement initiatives that strengthen audience stickiness, encourage repeat viewing and foster brand affinity.
- Monitor audience sentiment, feedback and user-generated content to identify opportunities and potential risks.
- Work closely with editorial teams to translate audience insights into future content opportunities.
- Marketing & Audience Growth
- Work with Marketing teams to develop integrated campaign strategies that maximise content reach and brand awareness.
- Identify opportunities to amplify the social accounts, key content through cross-platform promotion, collaborations and platform partnerships.
- Measure campaign performance and recommend optimisation strategies throughout campaign execution.
- Platform & Content Operations
- Manage the day-to-day operations of TikTok, Facebook and Instagram accounts, ensuring timely publishing and platform hygiene.
- Prepare engaging captions, optimise metadata and ensure all content adheres to platform best practices.
- Manage copyright, content rights, music usage and platform compliance requirements.
- Coordinate content scheduling, publishing workflows and quality assurance to ensure smooth platform operations.
- Maintain content calendars and ensure consistent delivery aligned with content and marketing priorities.
Foundational Competencies
- Understanding of what drives digital content on social media and how it should be presented.
- Broad knowledge of digital content and social media trends
- Able to work on projects independently and collaboratively
Qualifications
- Possess at least a Diploma or Degree in any discipline
- Minimal 2 years of working experience in digital content planning and best practices of social media platforms
- Experience in short and long form digital content development / management is a plus
- Good verbal communication skills
- Able to work in a dynamic, fast-paced environment and under pressure.
- Strong multitasking abilities, have excellent planning & organization skills and meticulous
