Key Responsibilities:
- Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
- Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
- Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
- Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
- Plan, implement, and optimize paid campaigns across various platforms
- Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
- Measure digital performance and identify areas for improvement.
- Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
- Stay current in all touchpoints and marketing trends strongly influence on innovations and maintain digital leadership within the industry
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
- Proven ability to design and implement successful marketing campaigns.
- Ability to pull data from various resources and translate it into trends, action plans and reporting templates
- Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
- Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets
