Assistant Cake Shop Manager -Festive Sales

ESSENTIAL DUTIES AND RESPONSIBILITIESInclude the following. Other duties may be assigned.

Operations

. Oversee daily Deli operations (retail and online orders) ensuring smooth service execution

. Maintain product quality, presentation, and merchandising standards

. Ensure cleanliness, food safety, and compliance at all times

. Monitor guest experience and handle feedback promptly

Sales & Marketing

. Drive revenue across retail, e-shop, and festive campaigns

. Lead upselling and sales initiatives within the team

. Work closely with Marketing Manager on promotions, launches, and festive campaigns

. Monitor sales trends and optimize product availability

Financial & Cost Management

. Manage outlet P&L, including revenue, cost control, and profitability

. Control food, packaging, and operating costs

. Forecast demand, especially for festive periods

. Manage inventory, ordering, and par stock levels to minimize wastage

E-Commerce & Festive Management

. Oversee festive takeaway operations and execution

. Ensure accurate e-shop setup (products, pricing, availability)

. Coordinate order fulfilment to ensure timely and accurate delivery

People Management

. Supervise, train, and motivate team members

. Plan staff roster based on business needs

. Conduct daily briefings on sales, promotions, and operations

. Maintain discipline, grooming, and performance standards

Operational Control

. Ensure equipment, displays, and facilities are well maintained

. Monitor stock, expiry, and storage conditions

. Maintain proper handling of packaging and takeaway items

Requirements:

. Minimum GCE O Level or equivalent

. At least 3 years experience in F&B retail, or similar operations

. Experience in festive sales and e-commerce preferred

. Strong P&L, cost control, and inventory management skills

. Proven ability to drive sales and execute promotions

. Good collaboration with Marketing teams

. Strong planning and organizational capability (especially festive periods)

. Good communication and team management skills

. Proficient in Microsoft Office and POS/e-commerce systems