Our client is a MNC operating in the personal care products industry.Due to business needs, they are now recruiting a Assistant Brand Manager to be part of their Team for ongoing transformation projects. They are located in the Central - easily accessible.
Responsibilities:
- Drive brand strategy across Hong Kong and Southeast Asia, translating global objectives into market-specific plans that build awareness and long-term equity.
- Lead campaign localisation and execution, adapting global assets into culturally relevant, channel-optimised content across TV, digital, social, and influencer platforms.
- Develop consumer insights to understand behaviours, needs, and media habits, enabling more relevant and effective campaigns.
- Oversee integrated marketing plans, delivering full-funnel strategies that drive awareness, engagement, and sales.
- Manage budgets and media planning, ensuring effective allocation and strong return on investment.
- Ensure brand consistency and regulatory compliance across all communications and markets.
- Collaborate with agencies and cross-functional teams to deliver seamless, aligned campaign execution
Requirements:
- B2C marketing experience, preferably in FMCG, consumer health, beauty, or personal care.
Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.
We regret that only shortlisted candidate will be notified.
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EA Personnel No: R25157233 (Loh Pooi Keng)
