Assistant Activation & Planning Manager / Activation & Planning Manager

2-5 Years

Job Description

Job Description:

Develop and execute activation plans for on-ground campaigns, brand awareness, and retail initiatives
Collaborate with internal teams to plan and conceptualize events, experiential marketing, product launches, and promotional activities
Manage timelines, budgets, resources, and insights to ensure on-time project delivery
Conduct research on market trends, competitor activities, consumer behavior, and provide actionable feedback for strategic planning
Build and maintain client relationships by understanding their goals and delivering impactful campaigns
Lead and mentor junior team members, offering guidance on best practices and project execution
Coordinate with third-party vendors and partners to fulfil campaign requirements

Qualifications:

2-5 years of relevant experience in activation, event management, or brand campaigns
Strong project management skills, with a background in BTL and brand activation
Excellent communication and relationship-building skills
Creative, analytical, detail-oriented, and collaborative with a passion for impactful marketing
Proficiency in Microsoft Office and relevant technology tools