MAIN PURPOSE
Supports regional strategic VM planning and delivers a consistent, elevated consumer experience. Ensures every retail environment reflects the brand's image, commits to deliver creative ideas and executes with high-quality creative output.
Key Responsibilities
Design Planning and Execution
- Create and develop merchandising display themes and guidelines, according to marketing plans and global direction.
- Merchandising space planning and design curation of branded retail environments.
- Review vendor full package prior to construction.
- Creation of planograms for merchandising displays to ensure quality and consistency in execution.
- Conduct counter audits and post install reviews with supervisor to ensure merchandising guidelines are adhered to. Develop mitigation plan when necessary.
- Supports ad-hoc in-house corporate design projects like:
- Corporate collateral design
- Visual branding elements, ie event visuals and editorial collaterals.
- Key corporate meeting space design and branding elements.
- Branded marketing website designs and content visualization for product lines. Including web banners.
- Design and visualize outpost and events spaces to support brand marketing activities.
- Image editing and video editing for campaign videos is required.
Partner Development and Team Building
- Provides advice and direction to affiliate teams on matters relating to VMD.
- Provides clarity and direction to production partners for design details and merchandising productions.
Creative Merchandising Development and Production
- Create innovative and relevant merchandising design solutions for affiliate market teams.
- Visual asset creation – graphic manipulation of product line key visuals for Shiseido brand.
- Supports Global Creative in the design and production of key product marketing visual assets.
- Ad-hoc support visual assets to support key events.
Market Insights & Innovation
- Monitor competitors, emerging trends, and new retail technologies to apply to future VM strategies.
- Recommend enhancements to improve visual impact, consumer journey, and product storytelling.
- Share best practices and innovative ideas across the region to ensure continuous improvement.
- Propose ideas and elevate and VM touchpoints
Requirements
Qualifications and Experience:
- Degree / Diploma in visual merchandising design, product/industrial design or interior design.
- Preferably at least 5 years of relevant experience.
Skills And Competencies
- Proficient in 3D Rhino/AutoCad, Adobe Illustrator, Photoshop, InDesign (Full works).
- Drafting, 3D & 2D, space planning, video editing and photography experience is an advantage.
- A team player with minimal supervision, has an eye for detail, and versatile with a willing to learn attitude
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