Art Director

About Factor and Virtusa

Factor is a digital creative agency, Subsidiary of Virtusa, founded in sunny Oakland, California, with a client

roster including Google, Brex, Coinbase, Waymo, Shopify, and more. Our shop was

founded in 2013 by two creative directors who sought to build an agency run by

creatives, with a singular focus on stunning creative work.

From our humble beginnings - two creatives at a kitchen table - we've grown into a

150-person team that designs beautiful interactive experiences and marketing

campaigns for a vast range of brands including Google Photos, Google Maps, and

many more. We've built a highly diverse, inclusive, nonhierarchical culture where people

are valued and celebrated, work-life balance is respected and egos are left at the door.

In July 2023, we joined forces with Virtusa, a leading global technology services

provider trusted by a wide range of Fortune 100 companies. The blend of our creative

expertise and Virtusa's engineering capabilities now allow us to offer truly integrated

marketing solutions to our clients.

About the Role

We're looking for a seasoned Art Director to join our client's creative team in Singapore

that understands how to bring surprise and delight to a customer's experience that

drives both interest and advocacy. This person has great ideas, a strong sense of

graphic style, deep ability with multi-touch direct marketing and a talent for telling

powerful stories. You need to be comfortable with ambiguity and able to adapt to

changing circumstances.

This role is based in Singapore, requiring hands-on experience in the JAPAC region.

What You'll Be Doing (including but not limited to):

. Creative Vision and Direction: Drive the creative vision from the art and design

perspective, often elevating or refining the conceptual thinking of their creative

partners (like external agencies)

. Creative & Campaign Ideation: Generate big ideas and campaign concepts

that are culturally relevant and industry-defining for the region.

. Campaign Platform Concepting: Serve as the creative authority for brand

campaigns, translating customer stories into a cohesive platform vision that can

help guide agency partners and regional adaptations.

. Hands-on Creative Execution: Operates as a maker, utilizing Adobe Illustrator

and Gemini to refine generated assets, clean up iconography, and create assets

that bring creative visions to life, including:

○ For established events with existing playbooks (like Cloud Next)

○ For new concepts or when a playbook is missing, requiring net-new

concepting and design

○ For anticipating the next year's vision, requiring referencing past work and

net-new concepting and design

. Vendor Management and Brand Stewardship: Managing relationships with

vendors to ensure they adhere to brand guidelines and don't veer too far

off-brand, often providing close guidance and oversight (sometimes through

daily check-ins)

. Playbook Interpretation and Development: Interpreting marketing playbooks

from other regions (eg. the US team) and adapting for regional/local markets

when an established playbook does not exist (eg. developers in India)

. Localization Compliance: Deliver validated, market-ready design files for

Japan, Australia, and Indonesia that pass local cultural review without causing

in-market launch delays.

. AI Experimentation & Production: Utilize Google AI tools (AI Studio, VEO, Flow,

NotebookLM) to create and deliver innovative content design and visual

prototypes that stay true to the Brand.

. Internal Collaboration: Working collaboratively and in the open with a small and

. nimble team, pushing the boundaries of what's possible while staying on-brand.

Qualifications:

. 15-20+ years of experience in direct marketing/advertising/design, with a

background in both Art Direction and Design, within the JAPAC region is a must.

. Award winning creative pedigree, ideally split between top-tier creative

agencies and corporate experiences. DMA, Effie, D&AD or similar

effectiveness awards a bonus.

. Seasoned in the B2B tech space. Saas or tech startup experience is very

helpful. Ideally has also worked on lifestyle or experience focused brands.

. A deep understanding and appreciation of direct mail, direct marketing, and

concept driven high touch experiences.

. Experienced in executing across platforms (web, event, digital, social content,

ATL)

. Well-developed concepting, strategic, and hands on craft execution

skills,demonstrated through a well composed portfolio website.

. Can flex between Art Direction and Design, and execute diverse design asks

grounded in strategic business logic.

. WIlling to roll up your sleeves and do production work, as needed (e.g. resizing

banners, making minor changes).

. Ability to digest global brand guidelines and US-based playbooks, then adapt

them for regional and local markets.

. Technical Skills: Highly proficient with with industry-standard design tools and

practices, i.e. Photoshop, InDesign, Illustrator, Adobe After Effects. Must be able

to read and decipher FIgma files (but will not build files & UI in Figma). Video

editing and animation experience is a plus.

. Must be able to understand complex and constantly changing narratives.

. Able to sell an idea to internal and external stakeholders.

. Must be an autonomous self-starter with strong self-motivation to prioritize

workload, manage competing demands, and meet project deadlines.

. Must be fluent in English with excellent verbal and written communication and

presentation skills. Some Mandarin preferred.

NOTE: This job description is not intended to be all-inclusive. Employee may perform

other related duties to meet the ongoing needs of the agency.