Area Manager

Reports to: Regional GM

Function: Sales Manager (per jobsbank)

Core Responsibilities:

Brand Strategy & Development Planning:

. Define and execute the brand's sales strategy within the region.

. Assist the General Manager in managing the P&L, setting sales targets, defining growth priorities, and developing resource plans.

. Develop and implement the brand's development plan, encompassing promotions, in-store execution, and other relevant initiatives.

. Conduct regular market and competitor analyses to identify opportunities and address potential issues.

. Analyze brand performance to identify areas for improvement and growth.

. Collaborate with the marketing team on brand marketing campaigns, visual design, and other related activities.

Customer Management (Sell-In):

. Implement business planning and conduct regular business reviews with customers.

. Discuss and align brand sales targets with customers.

. Collaborate with retailers to develop resource plans for events, promotions, Beauty Advisor allocation, and other related activities.

. Handle and resolve customer issues related to brand inventory, shipments, and other operational matters.

Field Management (Sell-Out):

. Supervise and monitor the field team (Retail Managers, BA or agencies) to ensure effective in-store execution.

. Track and analyze sell-out performance, productivity, and inventory KPIs.

. Guide the field team in gathering market, competitor, and consumer insights.

. Communicate and implement brand priorities and initiatives with the field team.

Team Management:

. Recruit, hire, onboard, train, and develop commercial profiles