Job Description: App Monetization Marketing Manager, APAC
Years of experience: 7+ Years
Mode of work: Hybrid
Overview The Audience Network team a works with high potential mobile app and game developers to help them scale their businesses in a sustainable manner. Our mission is to bring highly targeted, quality ads to developers around the world. We are seeking a Contingent Worker to join our team as an App Monetization Marketing Manager, APAC, to support the Audience Network brand with a specific focus on the APAC monetization business. This is an exciting opportunity to shape how our business and products are represented in the Asia Pacific region. Key markets include China, Vietnam, Korea, and Japan. The Marketing Manager will work with colleagues cross-functionally to plan and execute go-to-market (GTM) strategy including ideation, content creation and curation, event strategy, and program launches and measurement. You will play a key role in driving adoption and growth, collaborating closely with the commercial and local marketing team, while connecting with the global team located in London and the United States. Responsibilities The App Monetization Marketing Manager will be responsible for a wide range of strategic and operational tasks to ensure the success of the Audience Network brand in the APAC region. The following table outlines the key responsibilities across different functional areas
- Strategy Development: Lead and execute the marketing strategy for Audience Network, ensuring alignment with global and regional business priorities, especially those relevant to key APAC markets (China, Vietnam, Korea, Japan).
- Brand Management: Ensure consistent brand presence and recall for Audience Network within the APAC region.
- Program Execution & Content: Develop, deploy, and localize content and marketing materials such as presentations and playbooks. Launch and manage integrated marketing programs, including digital marketing campaigns and enablement initiatives tailored for the APAC market. Familiar with the GCR ecosystem (e.g. the usage of WeChat/Baidu in China) Support updates to the GCR website based on global changes made.
- Event Strategy: Execute Meta Audience Network's owned, sponsored, and co-owned events in close collaboration with Global Commercial and marketing teams. Ability to work with and manage external marketing/event agencies. Oversee strategic and logistical planning for conferences and key industry moments.
- Measurement & Insights: Identify the effectiveness of marketing initiatives with tracking and analysis. Collect and analyze data from multiple sources to assess partner marketing effectiveness, translating complex data sets into actionable insights and identifying trends.
- Market Insights: Stay updated on industry trends, the competitive landscape, and partner ecosystem developments within the monetization product space, specifically focusing on the APAC markets.
Qualifications and Requirements To be successful in this role, candidates must meet a comprehensive set of minimum qualifications and should ideally possess several preferred qualifications that align with the strategic goals of the Audience Network team.
- Experience: A minimum of 7 years of relevant experience in integrated marketing, partner marketing, channel marketing, or alliances marketing, ideally within a B2B technology environment. Proven success in executing marketing strategies and campaigns.
- Language Skills: Native or fluent Mandarin (Chinese) speaker, coupled with strong English communication skills.
- Regional Expertise: Demonstrated experience working with partners in the APAC region, with a deep understanding of local business practices, culture, and regulatory environments.
- Skills & Competencies: Strong project management, multitasking, and decision-making skills. Excellent written and verbal communication skills, a strong virtual presence, and high attention to detail. Metrics-driven marketing approach combined with strong analytical skills.
- Collaboration: Demonstrated ability to collaborate with third parties and cross-functional teams, including Commercial, Product, and Legal departments, to lead complex projects successfully.
- Technology & AI: A fast learner who demonstrates willingness to learn and familiarity with AI tools, capable of adapting to new technologies to enhance program management efficiency. Strong understanding of ad tech business.
- Education: A BA/BS degree or higher is required.
- Preferred Qualifications: Expertise in Digital Marketing, Marketing Strategy, GTM messaging, and Collateral design. Experience in the Mobile Gaming or AdTech industry, as well as performance or brand advertising. Familiarity with SaaS, machine learning, Meta's products, and the China digital and ads ecosystem.
Top 3 non-negotiable skills:
- Business/native proficiency in Chinese
- Familiarity with Asian business marketing
- dependent (self -starter), collaborative
