Responsibilities:
- Lead enterprise digital full-funnel diagnosis to identify business, brand and A&P effectiveness opportunities.
- Develop and optimize social, KOL and digital planning, intelligence, tracking tools and best practices across categories.
- Develop and implement short- and long-term data value acceleration strategies, roadmaps and use cases aligned with business needs.
- Identify external best practices and drive cross-category learning and capability building.
- Develop and evolve the Consumer Data strategy and application plan.
Requirements:
- Bachelor's degree or above MBA is a plus. Management Trainee profile preferred.
- Experience in Digital/Social/Brand Marketing, Media, Research, Consulting or related agencies.
- Hands-on experience managing digital/social ore-commerce marketing, preferably within Beauty, FMCG or leading MNC brands in China.
- Strong digital and social expertise, with deep understanding of China's digital/social commerce landscape.
- Strong business acumen, consumer insight, data analytics and full-funnel digital marketing expertise, particularly in social/Interest funnel.
- Strong stakeholder management, communication and influencing skills across China and APAC matrix organizations.
- Ability to manage complexity, drive change, lead projects and build high-performing teams.
Please state your availability, current and expected salary in the resume.
We regret that only shortlisted candidates will be notified.
GMP Technologies (S)Pte Ltd | EA Licence: 11C3793 | Eddie Tang | Registration No: R1221129
