APAC Sales Director (Fire Industry)

Responsibilities:

• Regional Sales Strategy: Define and execute a regional sales strategy aligned with global objectives and local market dynamics.

• Revenue Delivery: Achieve and exceed budgeted regional revenue targets.

• Growth & Expansion: Drive growth in existing markets while expanding into new territories and industry verticals.

• Channel Optimisation: Build and scale effective distributor, partner, OEM, and direct sales channels across APAC.

• Leadership & Team Development: Foster a high-performance culture focused on accountability, innovation, and customer success, while growing the team in line with regional expansion.

• Customer & Market Insight: Use market intelligence and customer feedback to shape product positioning, pricing, and go-to-market strategies.

• Cross-functional Collaboration: Work closely with marketing, product, and operations teams to ensure regional alignment and execution.

• Compliance & Risk Management: Ensure adherence to regional safety standards and regulatory requirements across APAC.

Requirements:

• Degree in Business / Engineering

• At least 10 years of experience in Sales

• Experience in Fire Industry

• Strong Regional and Channel Management experience

Account Manager:

Kerwin Tan Kai Bin (R1331624)

EA16S8107