Job Description
Responsibilities
Team Introduction
TikTok's Scaled Growth team aims to provide advertising product solutions to agency partners and advertisers to grow their businesses on TikTok. From deeply understanding our regional agency partners and advertisers, to influencing the next iteration of our advertising product suite, to setting regional product GTM strategy, to designing innovative sales-led and scaled growth programs that impact managed agency partners and wider advertisers in TikTok. The team combines both strategic & operational expertise with customer centricity.
About the Role
The TikTok Advertising Product Marketing team is seeking an experienced product marketing professional with a strong background in performance advertising, paid media, and agency partnerships.
This role will focus primarily on driving the growth and adoption of TikTok's performance advertising solutions across APAC. The Product Marketing Manager will lead go-to-market strategy and execution, represent the needs of agencies and advertisers, and work closely with regional Sales and global Product teams to influence product development and commercial outcomes.
The role will also lead a differentiated agency engagement model across two key segments:
1. Top Agency Service: Provide high-touch, consultative product and business support to a small portfolio of strategic, high-priority agencies. The Product Marketing Manager will operate as a trusted product partner to these agencies, supporting regular business reviews, product strategy, data analysis, troubleshooting, and growth planning.
2. Scaled Agency and Sales Enablement: Build scalable programs to educate and support the broader agency ecosystem and internal Sales teams through webinars, events, newsletters, product updates, training, playbooks, and scaled product troubleshooting.
As part of the Agency and Scaled Growth Product Marketing team, this role involves close collaboration with in-market Sales, Agency, and Business Marketing teams, as well as global Product Management, Product Operations, and other cross-functional partners.
The successful candidate will be able to navigate between strategic product marketing, high-touch agency service, and scaled enablement. The ability to self-motivate, prioritize, solve complex problems, and become a trusted expert across TikTok's performance advertising solutions is critical.
Responsibilities
- Define and drive APAC go-to-market strategies for TikTok's performance advertising products, grounded in market, advertiser, agency, and business insights.
- Serve as a trusted product partner to a small portfolio of priority agencies, providing regular business reviews, strategic product sharing, data analysis, performance diagnostics, and product troubleshooting.
- Partner with Sales and Agency teams to identify product adoption, advertiser growth, and revenue opportunities within priority agency accounts.
- Build scalable enablement programs for the wider agency ecosystem, including straight-to-agency webinars, events, newsletters, product education, and activation playbooks.
- Deliver scaled Sales enablement through product training, launch updates, pitch materials, best practices, and structured troubleshooting guidance.
- Represent the voice of APAC agencies and advertisers, translating market pain points and product gaps into actionable recommendations for global Product teams.
- Monitor product adoption and commercial performance, and build scalable processes, tools, and automation to improve execution and operational efficiency.
- Lead end-to-end product launches and adoption programs in partnership with Sales, Marketing, Marketing Science, Product Operations, and Product Management.
Qualifications
Minimum Qualification(s)
- Strong background in performance advertising or paid media, preferably within or working closely with media agencies.
- Minimum 3 years of experience in product marketing, product management, paid media, advertising, consulting, or operations.
- Experience driving end-to-end go-to-market strategies and product adoption for advertising solutions.
- Experience providing consultative product, data, or performance support to agencies or strategic clients and strong analytical and problem-solving skills, with experience translating data and customer insights into business and product recommendations.
- Experience developing and delivering product training, webinars, playbooks, or other scaled enablement programs.
- A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
- Excellent communication, presentation, and analytical skills in global & diverse stakeholder environments. Proficiency in English is a must in order to communicate with the global product team and local sales team.
Preferred Qualification(s)
- Experience working in a media agency, ad-tech platform, digital advertising platform, or performance marketing organization.
- A commercial mindset with a track record of driving product adoption, advertiser growth, or revenue outcomes.
- Strong understanding of agency operating models, media buying workflows, campaign optimization, and performance measurement.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
