Job Description
Responsibilities
Partnerships are a critical means of scaling interactions between TikTok users and businesses across the globe.
In this role, you will have the exciting opportunity to shape and deploy internal and external programs and solutions designed to help businesses find success on TikTok. The team's culture mirrors that of a small start-up; a team of entrepreneurs and builders with an eye for what's next. You will work directly with our internal cross-functional partners, as well as 3rd-party companies in verticals. This role requires a combination of strong strategic thinking and project management skills.
About the Role:
We are looking for a Partner Acceleration Manager to join our Product Partnerships team, with a focus on amplifying the our partner solutions in APAC. Partnerships are a critical means of scaling interactions between TikTok users and businesses across the globe. We rely on this role for both upper-funnel brand visibility and lower-funnel marketing support to accelerate the adoption of partner solutions (e.g., Commerce, Measurement, MMPs, and Creative tools) across the APAC region.
Responsibilities:
- Go-to-Market (GTM) Strategy: Develop and execute comprehensive, full-funnel co-marketing strategies and GTM plans with key technology partners (e.g., Shopify, Adjust, Canva, HubSpot) across the APAC region to drive product adoption and merchant acquisition.
- Campaign Execution: Lead the end-to-end execution of partner marketing campaigns, including webinars, industry events (e.g., RetailTech Japan, Marketing Week), eDMs, case study development, and digital marketing activations.
- Cross-Functional Collaboration: Partner closely with internal stakeholders—including Global Business Marketing (GBM), Global Business Solutions (GBS/Sales), SMB, PR, and Legal teams—to ensure cohesive messaging and operational alignment for joint initiatives.
- Content & Sales Enablement: Create persuasive joint sales collateral, playbooks, one-pagers, and localized content to empower the sales teams to co-sell partner integrations effectively.
- Performance Tracking & Lead Routing: Establish scalable frameworks to track the ROI of co-marketing events. Manage lead routing processes and utilize marketing operations tools to measure the impact of partner campaigns on revenue growth and account acquisition.
Qualifications
Minimum Qualification(s)
- Experience: 5+ years of B2B marketing, partner marketing, or product marketing experience within the ad-tech, e-commerce, or digital media industry.
- Regional Expertise: Deep understanding of the APAC digital advertising ecosystem and market nuances (e.g., Japan, SEA, Korea, ANZ, China).
- Strategic & Analytical: Proven track record of developing data-driven marketing strategies and measuring campaign performance/ROI in a complex B2B environment.
- Collaboration & Communication: Excellent stakeholder management skills with the ability to influence cross-functional teams and external C-level partner executives.
- Builder Mindset: Entrepreneurial, incredibly organized, and process-oriented. Comfortable navigating ambiguity and building scalable marketing frameworks from scratch.
- Language: A high level of English and Chinese language proficiency is required, as the role involves complex communication with partners and clients in Mandarin-speaking markets.
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
