APAC Marketing Manager (Luxury)
Location: Singapore
About the Role
Our client, a leading name in it's industry, is seeking a highly driven APAC Marketing Manager to lead brand presence, consumer engagement, and market growth across Asia Pacific. This is a strategic and hands-on role, ideal for a marketer with strong regional expertise, deep understanding of luxury consumer behavior, and the ability to drive brand desirability across diverse markets.
Key Responsibilities
Brand & Marketing Strategy
- Develop and execute integrated marketing strategies for APAC to strengthen brand equity and desirability.
- Localize global brand guidelines into effective regional campaigns that resonate with diverse APAC markets.
- Lead annual marketing planning, budgeting, and performance tracking.
- Design and cascade luxury marketing campaigns and activations frameworks and structures across the region
Campaign Management
- Oversee 360 marketing campaignsincluding retail activations, digital, PR, events, and product launches.
- Ensure consistent and premium brand messaging across all touchpoints.
- Partner with global HQ to align on creative direction, assets, and campaign timelines.
Events & Omnichannel Activation
- Partner closely with sales team to roll out exclusive brand activations and client engagement private events
- Work with partners to drive activation calendars, pop-ups, boutique events, and client-centric initiatives.
Market Insights & Business Partnership
- Track market trends, competitive movements, and consumer insights to identify growth opportunities.
- Act as a key business partner to country teams, ensuring strategic alignment and successful execution.
Team & Stakeholder Management
- Manage local market marketers/agencies across the region.
- Coordinate with cross-functional teams (global, merchandising, e-commerce, PR) to ensure cohesive brand execution.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 610 years of regional marketing experiencewith at least 3 years in luxury fashion, beauty, watches/jewellery, or premium lifestyle brands.
- Demonstrated success in delivering 360 marketing campaigns across multiple APAC markets.
- Strong understanding of digital, CRM, and omnichannel marketing in a luxury environment.
- Exceptional stakeholder management, communication, and project leadership skills.
- Creative mindset with a strong eye for aesthetics and brand storytelling.
- Ability to thrive in a fast-paced, matrixed organisation.
