- Shape the future of consumer marketing
- Drive meaningful commercial impact
About Our Client
We are partnering with a leading multinational consumer good (FMCG) business undergoing a significant transformation of its consumer engagement and growth agenda across the APAC region. As part of this evolution, the organisation is seeking a APAC Head - Digital & Marketing to help shape and accelerate best-in-class consumer growth capabilities across multiple markets.
Job Description
- Lead the regional approach to social-first demand creation across priority APAC markets, identifying high-value consumer moments and translating them into content, creator, and channel strategies.
- Build and deploy CX capability frameworks, including playbooks, tools, learning programmes, and best-practice models that can be scaled across markets.
- Translate the Growth Flywheel into actionable market plans, KPIs, and performance routines, connecting consumer experience initiatives to commercial outcomes such as recruitment, conversion, retention, availability, and share growth.
- Strengthen CRM, loyalty, and consumer lifecycle capabilities across acquisition, onboarding, engagement, repeat, retention, and loyalty.
- Drive the adoption of AI, MarTech, and modern marketing capabilities, identifying practical use cases across content, personalisation, planning, discovery, and measurement.
- Coach and partner with market CX teams and agencies, helping embed new ways of working and turn strategy into scalable execution.
- Benchmark leading consumer companies, digital platforms, and creator-led brands, translating external best practices into relevant and commercially grounded opportunities for APAC.
- Partner with regional, global, and local stakeholders to scale winning practices, improve marketing effectiveness, and strengthen consumer-led growth across markets.
The Successful Applicant
A successful APAC Head - Digital & Marketing should have:
- Proven experience building and scaling marketing and consumer capabilities across multiple markets, ideally within a regional or global organisation.
- Strong expertise in modern demand generation, including social-first marketing, creator ecosystems, content strategy, digital growth, and consumer engagement.
- A track record of translating consumer insights and strategy into scalable frameworks, playbooks, and programmes that deliver measurable commercial impact.
- Strong understanding of CRM, loyalty, consumer lifecycle management, retention, and engagement, with experience driving acquisition, conversion, and loyalty growth.
- Demonstrated ability to lead transformation and influence stakeholders across regional, local, and global teams, with strong collaboration and change management capabilities.
- Practical understanding of AI, MarTech, personalisation, and emerging marketing technologies, with the ability to embed new capabilities into marketing and consumer ecosystems.
- Strong commercial acumen, strategic thinking, and execution capability, with a hands-on approach to supporting markets and turning strategy into tangible business results.
- Excellent communication and influencing skills, with the credibility to engage senior stakeholders and drive adoption across diverse markets and teams.
What's on Offer
- Regional remit across a diverse and fast-growing geography
- High visibility with senior leadership
- Opportunity to shape a critical transformation agenda
- Exposure to best-in-class consumer growth and capability programmes
- Significant scope for career progression within a global organisation
If this role matches your expertise, consider applying to make an impact in this exciting position.
Contact:
Quote job ref: JN-082026-7075739
