At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Responsibilities:
The Digital Acquisition Manager is responsible for driving online Card acquisition of high value customers through executing effective digital marketing strategies.
Work with key internal and external stakeholders to drive online acquisitions for all American Express propriety and co-brand products
Work with marketing agencies and external partners to create effective digital marketing strategies, execution plan and performance tracking for acquisition campaigns.
Optimize marketing investments to drive online acquisitions, increase cost efficiencies and delivering key measurement metrics for card acquisition and performance targets
Responsible for managing customer digital experience performance metrics focusing on improving user experiences to drive incremental card applications and new card member accounts which may include monitoring changes in card applications / submissions rate before and after capability enhancement
Responsible for optimizing the acquisition funnel and identifying improvement areas in the end-to-end customer journey to drive incremental card applications and new card member accounts
Ensuring compliance to all legal and regulatory requirements while keeping customer experience as top priority
Understand end to end processes from digital marketing, digital acquisitions, applications processing, gift fulfillment, customer servicing, digital capabilities, operational risk and compliance requirements to ensure project delivery
Build strong and effective internal cross line of business and external partners relationships to ensure strategy alignment and smooth facilitation of project implementation
Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope
Nurture and grow direct report(s) in your team
Minimum Qualifications:
Degree in Business or Marketing related field
Other Requirements:
Candidates with prior relevant experience, preferably in consumer marketing and performance marketing will have an advantage.
Analytical, sound business and financial acumen, attention to details and comfortable with centralized work processes
Self-motivated, with a passion to identify opportunities, propose new concepts to drive innovation and changes in acquisition strategies
Excellent Communicator with good relationship management skills and able to effectively manage internal and external partners
Flexible, open-minded and proactive under ever-changing environment
Ability to work both independently and with a cross-functional business unit
Ability to prioritize, work on multiple simultaneous tasks in a matrix and fast moving environment and under pressure to meet multiple deadlines
Solid project management and execution experience with growth mindset
Strong Will to Win and passion for acquisition marketing
Working knowledge on digital marketing and social media strategies
Some understanding of web knowledge such as (SEO, SEM, HTML)
Familiar with the different media buys across Social and Programmatic activities
Understanding of American Express card products, services and benefits and/or understanding of the Financial Services Industry would be an advantage.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
