Analyst - Campaign Operations

Key Responsibilities  

1. Campaign Execution: Support the end-to-end execution of marketing campaigns across various channels, including email, direct mail, SMS, and digital platforms.  
2. Client Communications: Assist in drafting, editing, and proofreading client-facing communications to ensure clarity, tone, accuracy, and brand consistency.  
3. Stakeholder Collaboration: Serve as a key point of contact for campaign-related tasks, working closely with marketing managers, product owners, legal, compliance, and data analysts to ensure campaigns are launched smoothly.  
4. Audience Segmentation: Assist in defining target audiences and building customer segmentation lists for campaigns in collaboration with the data analytics team.  
5. Data Analysis & Reporting: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare and present reports on key metrics to stakeholders.  
6. Quality Assurance: Perform rigorous quality checks to ensure all campaign materials are accurate, on-brand, and compliant with banking regulations before deployment.  
7. Process Management: Help manage campaign timelines, coordinate deliverables, and track progress to ensure deadlines are met.  
8. Documentation: Maintain clear and organized documentation for all campaign processes, approvals, and results.  

Required:  

1. Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.  
2. 1-3 years of experience in a marketing operation, analytics, or a related role.  
3. Excellent written and verbal communication skills, with experience in crafting or reviewing client-facing content.  
4. Demonstrable experience with data analysis and reporting; proficiency in Excel is required.  
5. Exceptional organizational skills and a high degree of attention to detail.  
6. A collaborative spirit and the ability to work effectively with cross-functional teams.  
7. A proactive attitude with a strong desire to learn and take on new challenges.  

 Preferred:  

1. Strong process-oriented mindset with high execution discipline.  
2. Comfortable working in structured banking environments with defined workflows, approvals, and governance procedures.  
3. Good coordination and stakeholder management skills across multiple teams.  
4. Ability to manage multiple campaign activities simultaneously while meeting deadlines.  
5. Experience in operations, marketing execution, or project coordination roles is preferred.  
6. Can-do attitude and willingness to learn 
7. Ability to manage demanding stakeholders/situations