Job Description
Business Analyst, Campaign Management Analytics
Job Responsibilities
Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media. Design journey based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers. Conduct A/B testing and multivariate analysis to optimize campaign performance. Ensure all campaigns comply with PDPA and other relevant regulatory requirements and internal governance standards. Collaborate closely with product managers to understand user requirements, campaign objectives, and fulfilment needs. -Ensure timely and accurate delivery of campaigns and fulfilments. -Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers. -Refine customer segments and personalize outreach based on behavioral trends and product take-up. -Prepare detailed reports and dashboards for campaign tracking and executive review. -Analyze campaign performance using tools like SAS, or OAS. -Generate actionable insights to improve targeting, conversion, and ROI.
Job Skills
Job Requirements
- Bachelor's degree in Marketing, Business Analytics, Statistics, or related field. -Proficiency in data tools: SAS, SQL, OAS, Power BI, or Tableau. -Strong understanding of banking products and customer lifecycle. -Excellent communication and presentation skills. -Experience with CRM platforms and marketing automation tools (e.g., Salesforce, Adobe Campaign).
