Alibaba Cloud Intelligence-Marketing Manager-Singapore

Job description

- Develop and execute strategic marketing plans to increase brand awareness and drive lead generation for Alibaba Cloud's products and services in Singapore and the Southeast Asia region.

- Collaborate with cross-functional teams to align marketing strategies with business objectives and ensure consistent messaging across channels.

- Manage and optimize digital marketing campaigns, including social media, email marketing, and paid advertising, to enhance engagement and conversion rates.

- Conduct market research and analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives.

- Organize and participate in industry events, webinars, and trade shows to promote Alibaba Cloud and its offerings.

- Create and localize marketing content, including brochures, presentations, and case studies, to effectively communicate value propositions to diverse audiences.

- Monitor and report on the effectiveness of marketing activities, using data-driven insights to refine strategies and improve ROI.

- Build and maintain strong relationships with media partners, agencies, and other external stakeholders.

Job Requirement

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 5+ years of experience in marketing, preferably within the technology or cloud computing sector.

- Proficiency in both spoken and written Chinese is a must.

- Strong understanding of digital marketing tools and platforms, along with experience in campaign management.

- Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment.

- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.