ales Hunters, Builders & Future Commercial Leaders.

Sales Hunters, Builders & Future Commercial Leaders

At Phoon Huat, we are not simply looking for people to fill a sales position.

We are looking for commercial talent with the hunger to grow customers, create opportunities and deliver results**.

Whether you are an experienced sales professional or an emerging future sales leader, what matters most is your sales DNA — your drive, ownership, curiosity and determination to win.

We are expanding our Foodservice business and are looking for individuals who want to build their careers across the **bakery, café, restaurant, hotel, catering, food manufacturing and broader F&B sectors**.

Opportunities may be available across **Sales Executive, Senior Sales Executive and Sales Manager levels**, depending on experience and capability.

What You Will Do

You will take ownership of developing and growing a portfolio of Foodservice customers while actively creating new business opportunities.

Your responsibilities will include:

* Drive sales and gross profit growth against agreed commercial targets.

* Hunt for and acquire **new customers and new business opportunities**.

* Grow existing accounts by identifying new products, applications and opportunities.

* Develop strong relationships with chefs, business owners, purchasing teams, F&B leaders and other key decision-makers.

* Understand customers businesses, challenges and growth plans — not simply take orders.

* Convert customer needs into relevant product, menu and commercial solutions.

* Build and maintain a healthy sales pipeline with clear next actions and closing plans.

* Reactivate dormant and declining customers.

* Identify opportunities for cross-selling and expanding product penetration.

* Work closely with Trade Marketing, Category, Procurement, Technical/Chef and Supply Chain teams to deliver customer solutions.

* Maintain strong commercial discipline including pricing, margin management, forecasting, collections and account planning.

* Take ownership of challenges and proactively identify ways to close performance gaps.

## The Sales DNA We Are Looking For

We are particularly interested in people who are:

**Hunters**

You enjoy opening doors, prospecting and winning new customers.

**Builders**

You do not just maintain accounts — you look for ways to grow them.

**Commercially Driven**

You understand that sustainable sales growth must also deliver healthy gross profit.

**Customer Curious**

You ask questions, understand the customer's business and identify opportunities others may miss.

**Accountable**

You take ownership of your target, pipeline and results.

**Resilient**

You are comfortable with rejection, challenges and changing customer conditions.

**Action-Oriented**

You move opportunities forward rather than waiting for business to happen.

**Growth-Minded**

You want to continuously improve your commercial capability and potentially develop into a future sales leader.

## What We Are Looking For

* Experience in B2B sales, Foodservice, FMCG, hospitality, food ingredients or related industries is an advantage.

* Strong commercial and customer-development mindset.

* Demonstrated ability to develop customers or generate new business.

* Comfortable prospecting and approaching new customers.

* Strong communication, negotiation and relationship-building skills.

* Able to work independently while collaborating effectively across functions.

* Disciplined in pipeline management, follow-up and execution.

* Results-oriented with a strong sense of personal ownership.

Relevant industry experience is valuable, but **attitude, commercial hunger and the ability to learn are equally important**.

## Who Should Apply

You should consider this opportunity if you are someone who thinks:

**Give me a market, customers and the right support — and I will find a way to grow the business.**

We want to meet people who are motivated by more than maintaining an existing customer list.

We are looking for people who want to **win customers, build businesses, create value and grow into stronger commercial professionals and future leaders.**

## Why Phoon Huat

Phoon Huat is building beyond its strong heritage in baking into a broader Foodservice solutions business.

You will have the opportunity to work across an extensive portfolio of products and solutions serving customers across Singapore's F&B industry.

For commercially ambitious individuals, this means one thing:

**More categories. More customers. More opportunities to create growth.**

If you have the **hunger to hunt, the discipline to build and the ambition to grow**, we would like to hear from you.