AI Marketing Intern

Responsibilities

1. Design and execute AI-driven marketing strategies across digital channels (paid, organic, social, email, SEO).

2. Deploy and manage AI tools for content generation, campaign optimisation, audience segmentation, and personalisation.

3. Build automated marketing workflows (lead nurturing, CRM triggers, funnel optimisation).

4. Analyse campaign data using AI and analytics platforms to improve conversion rates and ROI.

5. Collaborate with sales and business development teams to align AI marketing with revenue goals.

6. Develop AI-assisted content strategies (copy, visuals, video, landing pages).

7. Implement predictive analytics for demand forecasting, customer behaviour, and lead scoring.

8. Conduct A/B testing and continuous optimisation using AI insights.

9. Ensure ethical, compliant use of AI (data privacy, brand safety, governance).

10. Stay updated on emerging AI marketing technologies and recommend scalable solutions.

Requirements

1. Experience in digital marketing, growth marketing, or performance marketing.

2. Hands-on experience with AI tools (e.g. ChatGPT, marketing automation, analytics, CRM, ad platforms).

3. Strong analytical mindset with ability to translate data into actionable strategies.

4. Understanding of customer funnels, conversion optimisation, and revenue-driven marketing.

5. Excellent communication skills and ability to work cross-functionally.

Clarence Khoh
R1552376